Behind the Design: Ten Thousand Villages Greensboro 10 Year Anniversary
Way back in 2013 we were asked to help our local Ten Thousand Villages store celebrate their upcoming 10 year anniversary with a logo and supporting marketing materials. We love everything about this store- from it’s mission to the amazing products available… so of course we jumped at the opportunity. Plus good karma points couldn’t hurt right?
Our first task was to create a logo that echoed the Ten Thousand Villages brand but also could live on its own. We started by meeting with the wonderful Joelle Neally, store director at Ten Thousand Villages Greensboro, to hear her thoughts on the logo. We also took a look around the store and instantly became inspired by the various textures and patterns found throughout.
Armed with our research we put our thoughts into the computer and presented a couple different directions to the leadership of Ten Thousand Villages Greensboro. We wanted to present a range to them, each with a different feel and flavor.
In the end the board decided to go with this version of the logo:
This idea not only prominently highlighted the important “10 Year” part of their anniversary, it also pulled in a lot of the textures and patterns we found on our store visit. All while working together with the current Ten Thousand Villages Greensboro logo. We felt like this logo was sturdy enough to exist tiny or large, in print or digitally.
Once the board chose which direction they wanted to go, we went to work on adding their new logo to multiple marketing pieces and social media applications. Below is some of that work:
Ten Thousand Villages Greensboro Twitter Profile
Ten Thousand Villages Greensboro Facebook Page
Wedge flag for outside of store
In addition to the in-store celebration, Ten Thousand Villages also set up a Ten Year exhibit at the Greensboro Historical Museum. We were happy to help create the signage and posters for the exhibit explaining the overall mission of Ten Thousand Villages and how this wonderful store has positively impacted our local community.
Banners at the Ten Thousand Villages Greensboro exhibit at the Greensboro Historical Museum
Poster at the Ten Thousand Villages Greensboro exhibit at the Greensboro Historical Museum
We are happy to be a part of such a wonderful organization and really enjoyed working with Joelle from Ten Thousand Villages Greensboro. We look forward to helping her celebrate their next anniversary!