Hopscotch Music & Design Festival
This past weekend I helped my wife run a booth for her business, Un Original Americain, at the Rock and Shop Market during the day party for the Hopscotch Music Festival. It was a great day of meeting lots of folks, selling some great hand made sewn goods, and over hearing some great music.
I must say, I’ve been design crushing on the Hopscotch design materials the minute they went up on the web. To my surprise it turns out hometown heroes Airtype are responsible for it all and they did an amazing job.
Based on their website, Airtype worked with the organizers of Hopscotch to redesign EVERYTHING from their logo to the website. And all of it looks great! I love the clean, bold look of the logo with the H becoming a little hopscotch grid.
image via Airtype
The look and aesthetic continues throughout the website and everything feels cohesive. The experience is great scrolling along from latest news to a beautiful layout of ticket prices. Organizing all the info to capture an understandable schedule of 150 bands over 3 days is no easy undertaking but the Airtype folks make it look easy.
In addition to the Hopscotch Music Fest work Airtype also worked on the first annual Hopscotch Design Festival website. Another great looking, clean, easy to experience website with beautiful color overlays for large photo graphics and bold typography- all the stuff us designers totally geek out on- an essential thing for any design fest is to look good!
If you haven’t heard of Airtype you are missing out on some amazing work as well as amazing folks- they’re the real deal!