Behind the Design: The Fresh Market Simmer Sauces

2_tfm_simmer-sauces_single-project_image

Cooler weather has us thinking about warm dishes. Our design for The Fresh Market Simmer Sauces captures the homemade artisan feel of the product. The flavors are inspired by global flavors like Mojo Verde.

Dishes are prepared in a skillet so we utilized the shape as a frame to contain the item name and important information. Combining the skillet shape and the large color field creates an eye catching billboard for these products on the shelf.

3_tfm_simmer-sauces_single-project_image

Handmade Elements for a handmade product

We’re always looking for opportunities to add handmade elements and qualities to our designs, and this label is no different. We feel like these elements create depth and creates interest in the shopper inviting them to pick up the product.

We added texture to further enhance the homemade quality of the sauces. Hand-lettered item names give the product an approachable scratch made feel. The typography is also fun and energetic inspiring home cooks to grab it and go home and create a tasty meal by simply adding to one of their favorite ingredients.

Educating with icons

Because we knew the target customer for this item might be a less experienced cook wanting to explore new flavors we wanted to give hints and educate on the packaging. To accomplish this we created a “Great with…” icon set for each flavor giving cues for which ingredient to use with each sauce. The icons need to be read quickly and easily from the shelf, so we intentionally designed them to be very simple and recognizable.

1_tfm_simmer-sauces_single-project_image

Color story

Bold colors help the Simmer Sauces stand out on the shelf and grab shoppers attention. The colors were inspired by the different flavors; orange is roasted garlic, red chipotle adobo, and green is mojo verde. It was important to create a family feel to the three sauces, but also creates a strong identity so each can stand on their own.

Do you have a simmer sauce (or any product) and need a strategic partner to help? We’re here for you.