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How it Started, How its Going: Bare Bones

Andy Kurtts, Founder and Creative Director at Buttermilk Creative launched a new packaging design column for The Spotlight called How it Started, How its Going. In his first entry, he discusses the Bare Bones Broth packaging evolution with Co-Founder and CEO, Kate Harvey. Bare Bones was

Our Face Special Holiday Packaging from 2020

Our favorite Special Holiday Packaging from 2020

With the holidays very much upon us we wanted to take a look at some of our favorite limited time holiday packaging designs for this year. Creating unique, limited time packaging for the holidays gives your customers an opportunity to give your products as gifts

Story Telling with Merch

Brand Storytelling with Merch

Whatever kind of product you create, developing a merchandise strategy for your brand is universal. Merchandise, or "merch" is an easy affordable way to provide different opportunities for your fans to connect with your brand and share with their world.

Fire Cider Packaging Redesign

Behind the Design: Fire Cider Packaging Redesign

When we tackled the redesign of Fire Cider Tonic packaging we knew we were refreshing a brand that has passionate stakeholders inside the company and devoted fans outside. We also knew that the packaging needed to evolve for a changing retail landscape and a more

Tru Ade Drinks

Behind the Design: TruAde Drinks

With the redesign of TruAde we were tasked with refreshing a heritage brand from the 1930's to appeal to a new customer while also keeping the spirit and honoring its roots.