Whatever kind of product you create, developing a merchandise strategy for your brand is universal. Merchandise, or "merch" is an easy affordable way to provide different opportunities for your fans to connect with your brand and share with their world....
When we tackled the redesign of Fire Cider Tonic packaging we knew we were refreshing a brand that has passionate stakeholders inside the company and devoted fans outside. We also knew that the packaging needed to evolve for a changing retail landscape and a more...
With the redesign of TruAde we were tasked with refreshing a heritage brand from the 1930's to appeal to a new customer while also keeping the spirit and honoring its roots....
Color, shape, movement, imagery, emotion, brand recognition, sales- illustration is a great solution for capturing and conveying the unique qualities, feelings, and emotions of your product on its packaging design....
We recently joined the Specialty Food Association (SFA), a trade group that represents the specialty food industry. Sure, we LOVE to eat and are always on the hunt for new foods and beverages to fall in love with, but the decision to join was actually...
Cooler weather has us thinking about warm dishes. Our design for The Fresh Market Simmer Sauces captures the homemade artisan feel of the product....
We saw a bunch of neat and innovative sustainable products - both in the products and the materials used....
If you command a high premium price for your products, then they better look like it- and with today’s technology specialty printing and materials are well within the reach of big and small brands....
Color plays a huge role in the decision to buy a product, so it’s no surprise we’re seeing bold, bright colors on a lot of the products featured at Expo West....
We always do a ton of research before the show and map out the exhibitors we know we want to see and meet, but there are always folks we discover on the fly wandering the aisles....