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A Case for Packaging Redesign

The start of a new year gets everyone thinking about fresh starts. We set resolutions to exercise more, eat better, and other general improvements to our health and lifestyles. So what about brands - specifically those who have physical products? Should they be thinking about

Unpacking after 99U: Part 2

In our Part 1 post distilling our experience during the 99U Conference, we shared what we encountered around the city and some of the interesting things we saw. Part 2 is all about our conference takeaways.

Unpacking after 99U – Part 1

It’s been a little over a week since I left for New York City to attend the 99U Conference but it feels like a lifetime. I had such a great time exploring not only the city but also the far flung reaches of the other