Ideas

A Case for Packaging Redesign

The start of a new year gets everyone thinking about fresh starts. We set resolutions to exercise more, eat better, and other general improvements to our health and lifestyles. So what about brands - specifically those who have physical products? Should they be thinking about...

Unpacking after 99U: Part 2

In our Part 1 post distilling our experience during the 99U Conference, we shared what we encountered around the city and some of the interesting things we saw. Part 2 is all about our conference takeaways....

Unpacking after 99U – Part 1

It’s been a little over a week since I left for New York City to attend the 99U Conference but it feels like a lifetime. I had such a great time exploring not only the city but also the far flung reaches of the other...

Heading to 99U Conference

In about a week I’ll be heading up to NYC to meet some folks and attend the 99U Conference. If you don’t know about 99U or their annual conference it’s basically a place to learn the business side of things that we didn't learn in...