Observation

Fire Cider Packaging Redesign

Behind the Design: Fire Cider Packaging Redesign

When we tackled the redesign of Fire Cider Tonic packaging we knew we were refreshing a brand that has passionate stakeholders inside the company and devoted fans outside. We also knew that the packaging needed to evolve for a changing retail landscape and a more...

A Case for Packaging Redesign

The start of a new year gets everyone thinking about fresh starts. We set resolutions to exercise more, eat better, and other general improvements to our health and lifestyles. So what about brands - specifically those who have physical products? Should they be thinking about...

Unpacking after 99U: Part 2

In our Part 1 post distilling our experience during the 99U Conference, we shared what we encountered around the city and some of the interesting things we saw. Part 2 is all about our conference takeaways....