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Observation

5 Things to Do When Attending the Summer Fancy Food Show in New York

We’re New York City bound for this summer’s Fancy Food Show! Are you? Do you want to go somewhere new while in town for the show? We wanted to share five of our favorite places to visit when we’re in NYC. Try one or a few of these hot spots while you are in town––we promise you won’t regret it!

We would love to meet up during the show and chat about how we can extend your on shelf presence. Click here and we will reach out to set something up!

1. Thea Grant

Whether you are looking for a unique gift to bring home, want a one-of-a-kind statement piece of your own, or want to be inspired––head to Thea Grant in Brooklyn. This charming design-and-lifestyle store is family-run by a talented husband and wife team and offers high end, handmade jewelry and intricate metal pieces. They specialized in uniquely beautiful antique and estate pieces that tell a story, you never know what gem you will find. We could not leave without purchasing a custom stamped brass keychain that they made right in front of us.

BONUS: While in DUMBO, make sure to check out mexican hot spot Gran Eléctrica. We love their fresh eats and unique cocktails, especially on a hot day in the city. If you’re feeling adventurous, sample a few of their speciality tequilas and unwind while dining al fresco.

2. Two Kids and a Dog

While in Brooklyn, stop by Two Kids and a Dog at the Pearl Street Triangle. We stumbled upon this sweet children’s store when searching for the perfect authentic (yet fun) souvenir for our son––a NYC garbage truck toy that was a HUGE hit! The store is perfectly curated with unique toys, children’s clothing, gifts, and speciality items.

3. New York Water Taxi

Looking for a different way to explore the city? Head to the water! The New York Water Taxi to be exact. This is the perfect way to see different parts of the city and its surrounding areas, especially if you are short on time. We suggest buying an all day pass to explore and stop along the way, then hop back on and venture to another part of the city. Our favourite route is to go from Midtown/Hell’s Kitchen to Battery Park to view the exquisite gardens, then head over to South Street Seaport for waterside shopping in unique, restored wharfside buildings from the early 1800’s. From there, we like to head to Brooklyn/DUMBO for some more great shopping and good eats. Then, travel back up to Midtown via the State of Liberty and Ellis Island. Pro tip: bypass the long lines to see the Statue of Liberty, and drive by it while on the water taxi. You get super close and stop for about 10 minutes for some quick photo opportunities. The water taxi guides are very friendly and provide a wealth of knowledge about NYC while ferrying around the city.

If you want to explore art galleries, we love to start at 28th Street in Chelsea and snake our way between 10th and 11th Avenues taking in the different art along the way. The galleries are free to enjoy and most are open Monday through Saturday. Make sure to check out this interactive gallery map to see which artists are showing and plan your trip. The last time we gallery hopped, we happened to stumble upon a Damien Hirst exhibit by spotting one of his famous formaldehyde sharks in the gallery’s front window. Cue fanboy/fangirl moment! You never know whose art you will run into. This is a great way to recharge and get inspired by all of the creativity around you.

It’s hard to believe that the High Line was set to be demolished in the 1990’s! During the 1930’s, the city built this elevated freight rail line above the streets of the West Side in response to the dangers of pedestrians walking on the street level tracks. After dwindling train usage, this space became an unused wasteland. Thankfully, the community pulled together to save this now beautiful 1.45-mile public space that is home to over 500+ species of plants and trees. We love getting fresh air along the greenway and stopping for refreshing treats such as an Italian ice or even pop into a local bar for a quick pint.

We can’t wait to see you at the Summer #FancyFoodShow.

Drop us a line and let’s chat about how we can help amplify your brand’s voice and on shelf presence. Click here to learn more about what we will be doing at the conference or use the form and we’ll reach out to you!

 

Wanting to try somewhere new to grab dinner after the show? Check out our 5 favorite places to eat while in New York.

Want to meet up and talk branding?




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Expo Insights: Our Top 3 Trends from this year’s Expo West

Early in March i made my yearly pilgrimage to Expo West, the largest natural products trade show. I go to discover new products, get inspired by innovative packaging design and meet the amazing folks behind some of our favorite brands. Below is a recap and insights of some of my favorite finds – enjoy!

1. Kombucha is still king (or queen)

We saw (and sampled) a lot of the fizzy stuff. What we’re noticing is flavors are getting more subtle and nuanced and the potent “vinegar” reputation have all but gone away. Kombucha brands are innovating and really growing into their own. This is partly to push the boundaries of how we define kombucha but also to differentiate between the insane amount of brands on the market.

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The packaging design of Better Booch is what caught my eye. The colors were very inviting and looked great as a family. As I sampled the flavors they were all quite tasty but my favorite is Golden Pear flavor. I also really appreciate the use of the boston round bottle (a familiar sight in the category) paired with their solid branding.

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The folks at Flying Embers were great to chat with while I sipped on their tasty Ancient Berry flavor of hard kombucha. Their perspective is as millennials become more and more focused on health and wellness (but still want to have a good time). They’re looking for alternatives to beer – enter hard kombucha – a light fizzy probiotic way to get a buzz. Based on the rising popularity of ciders I think they’re onto something. Design-wise I love their can design with the bold foliage illustrations along the top and bottom of the can.

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Wild Tonic was the first hard kombucha out in the market we sampled at last years Expo so it was fun to check in and see what they’re up to. They highlighted their new seasonal selection: Strawberry Blood Orange – super refreshing and tasty. Wild Tonic’s design is very distinctive and recognizable – from their bold logo to their blue distinct bottle.

2. Unique & ownable vessels

As I walked the show I was stopped in my tracks by some amazing packaging substrates. These ranged from little pots containing plant based yogurt to baby blue powder coated bottles. These brands understand that it’s a crowded and busy world out there and if you want to stand out you need to look different on every level.

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Culina Yogurt was by far my favorite product of Expo. I literally was stopped in my tracks when I saw these little crocks that look like pots for plants. Not only does the little pot look amazing and so different from other yogurts, after you’ve eaten the tasty plant based yogurt you can use it as a planter!

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As I approached the Sunwink Beverage booth I was drawn in by the baby blue bottles assuming they were just full wrap labels. However As I was chatting with them and sampling their tasty tonic I learned they were powder coated! They really went above and beyond with this treatment and it matched their minimal flavor illustrations perfectly. I’m not sure how scalable powder coated bottles are but here’s hoping they can make it work.

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It’s hard to top all the great chocolate bar packaging at Expo however Elements Truffles definitely showcased an innovative but also handmade packaging in their Ayurvedic Inspired Chocolate bars. Embellishing each kraft box is a hand stitched fabric label highlighting the item name and a nice little illustration. Having the hand stitched label really drives home the attention given to their products and their specialty nature.

3. Redesigns

Expo is a great time to spot redesigns and new looks launching and a few caught my eye. What struck me about these particular redesigns is the boldness in each – stepping out of their brand’s comfort zone and creating something that is quite exciting.

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If you are a fan of bitters I’m sure you’ve come across Hella Cocktail Co and their bespectacled bowler hat packaging design. I’ve always enjoyed their old-timey barkeeper look however their redesign is a big jump into a more serious, established brand that is an authority in all things cocktail. From their refined chiseled logo to their flexible design system across their family of products the new look is a great upgrade and helps to build their reputation.

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Compostable picnicware is not a category you’d think would be all that exciting – necessary and extremely important- but not super exciting from a packaging point of view. Well the redesign of Repurpose is here to blow all our minds and make us question why we’ve accepted boring packaging from picnicware all these years. Their old packaging was fairly basic and standard for the category, but their redesign features bold colorful illustrations and clever copywriting (Strong as F*rk, Kind to the Earth is the item name for Forks.) Repurpose shows us that you can have asense of humor and save the world at the same time!

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I’ve loved Sir Kensington’s ever since they came out with their dapper packaging and their redesign is paired with the launch of some new products including a line of Vinaigrettes. The redesign focuses the attention on the iconic Sir Kensington with a simple bold blue background, fun ingredient illustrations, and simple clean typography. It’s great to see an established brand with a great personality continue to evolve.

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Fire Cider Packaging Redesign

Behind the Design: Fire Cider Packaging Redesign

Fire Cider Tonic Packaging Before & After

When we tackled the redesign of Fire Cider we knew we were refreshing a brand that has passionate stakeholders inside the company and devoted fans outside. However, we also knew that the packaging needed to evolve for a changing retail landscape and a more savvy shopper.

A major priority was creating hierarchy in the label while balancing elements that needed to be carried over from the earlier design. Some of the updates included adding white to highlight their logo and brown to the forest creating depth in the label.

Fire Cider Packaging Redesign
Fire Cider Packaging Redesign
Fire Cider Packaging Redesign

Reprioritizing and Hierarchy

Working alongside the Fire Cider team, we helped them redesign and reorganize an often overlooked area on the side of their label. Storytelling and communicating important information to shoppers is a large part of packaging design. Our redesign created an area to prioritize and highlight key elements.

Fire Cider has such a great story that needed featuring but we also wanted to convey other aspects of the tonic. Mainly pairing the item name with flavor cues (answering the question: How’s it going to taste?) and key ingredients that are not only essential to the recipe but also would pique the interest of a health conscious or foodie-minded shopper.

The illustrated ingredient icons are in line with the overall look and feel of the Fire Cider brand and help shoppers quickly see what makes these tonics so special.

Bringing Fire Cider Packaging Design to Life

When we started working on the redesign of Fire Cider we immediately saw an opportunity in reorganizing their PDP (principal display panel). We wanted to create focus on the important information like brand name and flavor. We created a frame that not only holds all the content, but also creates a space to add color which helps differentiate between the different flavors.

We didn’t want to confuse existing customers so we carried over the established color system. The focused color blocks paired with kraft paper label helps Fire Cider stand out on the shelf but still retain their natural feel.

Do you have a beverage (or any product) and need a strategic partner to help? We’re here for you.

The Fresh Market Simmer Sauces

Behind the Design: The Fresh Market Simmer Sauces

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Cooler weather has us thinking about warm dishes. Our design for The Fresh Market Simmer Sauces captures the homemade artisan feel of the product. The flavors are inspired by global flavors like Mojo Verde.

Dishes are prepared in a skillet so we utilized the shape as a frame to contain the item name and important information. Combining the skillet shape and the large color field creates an eye catching billboard for these products on the shelf.

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Handmade Elements for a handmade product

We’re always looking for opportunities to add handmade elements and qualities to our designs, and this label is no different. We feel like these elements create depth and creates interest in the shopper inviting them to pick up the product.

We added texture to further enhance the homemade quality of the sauces. Hand-lettered item names give the product an approachable scratch made feel. The typography is also fun and energetic inspiring home cooks to grab it and go home and create a tasty meal by simply adding to one of their favorite ingredients.

Educating with icons

Because we knew the target customer for this item might be a less experienced cook wanting to explore new flavors we wanted to give hints and educate on the packaging. To accomplish this we created a “Great with…” icon set for each flavor giving cues for which ingredient to use with each sauce. The icons need to be read quickly and easily from the shelf, so we intentionally designed them to be very simple and recognizable.

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Color story

Bold colors help the Simmer Sauces stand out on the shelf and grab shoppers attention. The colors were inspired by the different flavors; orange is roasted garlic, red chipotle adobo, and green is mojo verde. It was important to create a family feel to the three sauces, but also creates a strong identity so each can stand on their own.

Do you have a simmer sauce (or any product) and need a strategic partner to help? We’re here for you.

Our insights from this year’s Expo West | Special Printing Effects

About a month ago we attended Expo West in Anaheim to walk the many aisles and see innovative & inspiring products. The following posts run through our insights and finds we’re excited to share.

Expo West is one of the largest, if not the largest, trade show for the natural products industry. With over 3000 exhibitors and estimates of 80,000 – 100,000 attendees it can be an overwhelming and claustrophobic experience – but it can also be very helpful and inspiring.

We went this year and spent 3 days soaking up all the emerging trends, innovative brands, and inspiring entrepreneurs who move the needle for the industry. We’re excited to share our insights and discoveries with you below.

Special Printing Effects

If you command a high premium price for your products, then they better look like it- and with today’s technology specialty printing and materials are well within the reach of big and small brands. We saw lots of interesting products at Expo – here’s a few:

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Omiberry, a subtly sweet sparkling berry drink, captures your attention with a beautiful gold and rose gold foil effect. Also there are mysterious die cut holes throughout the label that make you want to pick the product up and look around it.

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Holy Kombucha takes advantage of foil label printing with nice shimmer on their logo and item name. And even though they have a lot of color coverage the label still shines because of the foil underneath. All of it reinforcing the “holy” aspect of their name.

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Lovingearth chocolate bars utilize embossing to create interesting textures on their products and reinforce the beautiful simplistic illustrations created for each item. The colors are very nice and deep as well. Another great example of actual visual texture that engages the shopper from the shelf.

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K’ul Chocolates go all out for their chocolate bar packaging. From custom shaped boxes and windows, foil printing, multiple types of materials, and a beautiful foil label that seals everything up – the whole experience is rich and gives the shopper an idea of the quality within. We love seeing a specialty company embrace this level of of specialty.

Enjoy our other stories from 2018 Expo West:

Our Favorite Finds

Color Stories

Sustainable Innovation

Our insights from this year’s Expo West | Color Stories

About a month ago we attended Expo West in Anaheim to walk the many aisles and see innovative & inspiring products. The following posts run through our insights and finds we’re excited to share.

Expo West is one of the largest, if not the largest, trade show for the natural products industry. With over 3000 exhibitors and estimates of 80,000 – 100,000 attendees it can be an overwhelming and claustrophobic experience – but it can also be very helpful and inspiring.

We went this year and spent 3 days soaking up all the emerging trends, innovative brands, and inspiring entrepreneurs who move the needle for the industry. We’re excited to share our insights and discoveries with you below.

Color Stories

Color plays a huge role in the decision to buy a product, so it’s no surprise we’re seeing bold, bright colors on a lot of the products featured at Expo West. Here’s some of our favorites:

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UnReal makes yummy, guilt free riffs on traditional snacks like M&M’s. The candy space is very colorful, and UnReal does an amazing job creating a billboard of bold bright colors with striking design to complement. In a world of bubbly letters and swooshy effects, UnReal takes a different design stance, just like their products.

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Sun & Swell Foods is on the other end of the spectrum. Soft, warm subtle colors that evoke their name and origin in Southern California. These colors feel very natural and let your eyes rest when you see them on a shelf of loud, bold snack & energy products.

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Serenity Kids Baby Food takes the high road with their design and color choices instead of falling into the usual traps of baby food design – cartoony, bubbly silly design with bright, garish colors. We love the sophisticated and understated color choices and these will absolutely standout amongst other baby food brands.

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Thunderbird Bars was by far our favorite color story. They do a great job of picking up queues from the natural energy bar space utilising warm earthy textures and then take a complete 180 and throw in a bold neon green. Or they embrace their origins and throw a bold bright Texas flag across the packaging. Each bar has a different vibe and feel, but the thunderbird shape is always consistent.

Enjoy our other stories from 2018 Expo West:

Our Favorite Finds

Sustainable Innovation

Special Printing Effects

Our insights from this year’s Expo West | Our Favorite Favorite Finds

About a month ago we attended Expo West in Anaheim to walk the many aisles and see innovative & inspiring products. The following posts run through our insights and finds we’re excited to share.

Expo West is one of the largest, if not the largest, trade show for the natural products industry. With over 3000 exhibitors and estimates of 80,000 – 100,000 attendees it can be an overwhelming and claustrophobic experience – but it can also be very helpful and inspiring.

We went this year and spent 3 days soaking up all the emerging trends, innovative brands, and inspiring entrepreneurs who move the needle for the industry. We’re excited to share our insights and discoveries with you below.

Our Very Favorite Finds & Discoveries

We always do a ton of research before the show and map out the exhibitors we know we want to see and meet, but there are always folks we discover on the fly wandering the aisles.

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Soma Kombucha, one of the many kombuchas we tasted, is our favorite. The flavors are super subtle and very tasty. Design-wise we are impressed with the gold accents on the label and the bottle is custom – even with a design in the bottom of the glass. We really appreciate all these amazing details.

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The Bitter Housewife is the whole package – bitters bottled in a flask shape with cool retro custom shaped diamond labels. The colors and typography used also have a vintage feel.

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Blume Honey Water was one of our favorite unique products. A subtly sweet and refreshing drink with interesting flavors like Vanilla Citrus and Ginger Zest. We also really like the bee/honey dipper character that appears on the labels.

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Tea Drops is one of our favorite whole package products – cool packaging design and an innovative product. We like the playful, whimsical feel of the packaging which matches the light fun brand personality. The product is very cool – the tea isn’t in tea bags, it’s made into “drops” that dissolve as the tea brews so there’s no waste.

Enjoy our other stories from 2018 Expo West:

Sustainable Innovation

Color Stories

Special Printing Effects

A Case for Packaging Redesign

The start of a new year gets everyone thinking about fresh starts. We set resolutions to exercise more, eat better, and other general improvements to our health and lifestyles. So what about brands – specifically those who have physical products? Should they be thinking about refreshing their look? We think so – read below to learn about when it’s time, what you should be thinking about, and see some real world examples from our client’s whom we’ve helped or are currently helping hit the refresh button.

When It’s Time

There are a few factors that go into determining when it’s time for a packaging redesign.

One is timing; if you are a fairly young company who’s had products out there for around 5 years or less you likely have the same packaging you launched with. Think about how much your company has changed over that time. So shouldn’t your packaging design follow that same trajectory? If you have a more mature company that is established and your products have been on the shelf for 10+ years then you can also use the 5 year rule. If you haven’t taken a hard look at how your packaging is performing on the shelf recently (or ever!) then resolve to go through that process soon -sales could be at stake.

Relevance is another. Whether you are established or fairly new it’s always good to have a pulse on what your competitors and the general market are doing design-wise and measuring against what you’re doing. Trends come and go and you should be wary of jumping on any bandwagon – however – there could be callouts, certifications, or an overall design shift worth noting and adjusting to. As new product offerings become more familiar the general public becomes more savvy and marketing copy, names, etc. might need to change to respond.

Efficiency is the last factor. Printing technology is an ever evolving industry and service. It’s always good to ask around and see if what you’re doing on the material side of things still makes sense. If you have pressure sensitive labels have you crunched the numbers between digital and offset printing to make sure you’re hitting the most cost effective minimums? If the numbers make sense, digital is a great way to run smaller quantities, or easily add special effects to your labels for instance. A redesign can also help simplify your assembly/production line by helping you rethink the way you are currently putting everything together or propose different packaging options.

Who have we helped or are helping redesign?

Most of the clients we’ve been with from the very start, but a few of them have come to us for help in redesiging their packaging. Below is an example of a redsign case hitting the shelves as we speak. The other two are currently going through the process, so we can’t share everything right now, but we hope to give you insight into how we’re working through both projects.

Re-Define
The team at Fire Cider have been at it making their tasty tonics since 2010. We started working with them reimagining their main packaging vehicle – the labels on their iconic amber boston round bottles. As we researched the competitive landscape and applied our best practices in packaging design we still needed to keep in mind that Fire Cider already had a strong, distinct look and quite a cult following. But we also knew there were areas we could improve around helping them standout on the shelf, highlighting their unique ingredients, helping shoppers quickly understand the product, and appealing to a broader and larger audience of retailers. Our redesign reorganized the label and focused the main content onto a colored badge in the middle of the label. Each of their flavors now have a color associated with them to help spotlight them on the shelf and help shoppers differentiate between their favorite tonics. We also worked closely with Fire Cider to provide space on the label for more concise storytelling, selling points, and conveying to the shopper what the tonic tastes like. The new labels are slowly hitting the shelves and getting great feedback so far. We’re excited to hear how this redesign will help Fire CIder grow their business this year. But don’t take our word – read Fire Cider’s press release announcing their new packaging here.

Re-Energize
After a devastating hurricane season last year, Virgin Islands Coffee Roasters are ready to refresh their packaging and reboot their brand. Since 2012, VICR have packaged their delicious coffee in kraft bags. At the time, it fit their handmade, artisan, rustic feel. But for their redesign we are looking at a few different, more colorful bag options that not only better embrace where their business is today but that also function better on the production side. Speeding up the bagging process for their employees not only means getting their delicious coffee out to more people faster but also drives down their labor costs. For the redesign we’re drawing inspiration from the bright, vibrant colors found in the caribbean, which we are experimenting incorporating into the various coffee labels. We’re also looking at including custom illustration inspired by the tropical wallpaper prints by Dorothy Draper. The spirit and resilience of the team at VICR is also inspiring as they set up their new roastery & tasting room in south Florida and continue to clean up the original roastery in St. Thomas. That’s all we can share for now – but stay tuned for the finished work.

Re-Imagine
The makers of TruAde came to us with a need to help breathe new life into a heritage brand. We first started researching the history of the brand to find any clues or elements we can use in the redesign. We loved the look and feel of the vintage TruAde advertising and marketing materials. Below you can see some of our favorites. As we looked over the materials we honed in on the star as a design element which could bridge the old and the new. The redesign encompasses multiple sizes, substrates, and containers which pose different challenges as we reimagined the new designs. We also had to figure out how to differentiate between several flavors. The original TruAde was very colorful, so we knew we would capitalize on that tradition as we put together the color palette for the brand. As we speak all of the files are off to the printer and should be launching soon. Once they hit the shelves we’ll be sharing the full redesign so stay tuned. For now we can share a little snippet of the new logo along with some of the historical reference we drew on for inspiration.

Redesigns can help your brand redefine, reenergize, and reimagine. They are a natural part of your company’s life cycle and should be taken into consideration as your brand grows.

Is your company interested in a redesign? Feel free to reach out to Andy or Nicole to chat about the project.

Our insights from this year’s Summer Fancy Food Show in NYC | Trend 3: Revolutionary Redesigns

About a month ago we headed up to the Specialty Food Association’s Summer Fancy Food Show to walk the many aisles and see the best & brightest amongst specialty food and beverage. The Following posts run through our insights we’re excited to share.

Trend 3. Revolutionary Redesigns

Redesigns are big and scary undertakings but when brands decide to refresh it can pay off with better relevance with new customers and an opportunity to freshen up a potentially stagnant brand. We noticed a few big brands going through facelifts and redesigns.

Morris Kitchen:
Morris Kitchen threw us for a loop (in the best way) with their sleek, simple, illustration pattern driven redesign. We’ve always loved Morris Kitchen for their unique take on cocktail mixers and tasty concoctions like Tomato Beet and Citrus Agave. Their old design felt homemade and simple, which fit with the brand’s positioning- but the design update feels fresh and contemporary and will definitely stand out on the shelf. The simplified treatment of the ingredients in each label drives home the fact that there’s only the best inside.

Roland Foods:
Heirloom brand Roland Foods keeps their heritage with a simplified treatment for their wordmark and refreshed packaging design. We love that they were able to simplify the logo but keep the wordmark in place. The new mark will be more flexible across the brand and could introduce Roland to new customers. They really upped their packaging design game as well with interesting photography work adorning their canned goods and amazing bold colors for their sardines, just to highlight a few.  

And not a full redesign…

Bob’s Red Mill:
but we appreciated this new take on presentation within their brand from Bob’s Red Mill for their line of Muesli. We’re used to seeing Bob’s Red Mill products in clear sealed bags with a label and Bob’s smiling face. However those bags aren’t the easiest to work with once opened – plus we felt like there’s a ton of opportunity there for a design refresh. So we were excited to spot this particular update to both the bag and the design for their Muesli. Still staying true to their original look and feel with Bob’s likeness but pulling in new typography with a vintage feel, plus the use of banners as containers for content helps organize the front panel. And the scroll work and filigree elements add a nice homespun touch, reinforces the brands core values.

Read our Trend #1 Post

Read our Trend #2 Post

Our insights from this year’s Summer Fancy Food Show in NYC | Trend 2: Happy Hour Hacks

About a month ago we headed up to the Specialty Food Association’s Summer Fancy Food Show to walk the many aisles and see the best & brightest amongst specialty food and beverage. The Following posts run through our insights we’re excited to share. Below is our Cocktail Kit Trend Insight from 2017 Summer Fancy Food Show

Trend 2. Happy Hour Hacks

Making the cocktail ritual easier has been a building trend for a couple of years now and we love how these brands are putting their spin on it.

Bantam Bevy:
Bantam Bevy, a new kid on the block, attracted us with their great design and tasty flavor combos – Cucumber Mojito anyone? We love all these ready-made cocktail mixes and it’s a crowded field and we’re confident Bantam Bevy will stand out nicely with their bold colors and design. Also – since these bottles look like pieces of art put ‘em out while you’re playing bartender – they’ll be a great conversation starter!

Cocktail Kit 2 Go:
Why settle for just a flask when you can have the whole cocktail? Cocktail Kit 2 Go has everything you need to make classic cocktails (just add alcohol) in a handy business card size. That’s what really differentiates this from the other “Cocktails to go” products – the size is so darn convenient you can bring it anywhere (anywhere it’s legal that is!)

House of Broughton:
House of Broughton Syrups attracted us with their dazzling design and innovative syrup flavors. These will become the home bartender’s best friend because who has the time to make a variety of simple syrups? Not only do these provide a shortcut so you’re not spending the whole party behind the bar, the interesting flavors will give you the best cocktail game on the block.

 

And the best for last:

Swig and Swallow:
Swig and Swallow’s bottle comes half full – just top it off with the exact amount of alcohol for a convenient cocktail. When we sampled their Mojito it was spot on flavor-wise. We also appreciated the fact that there’s just no other product out there like this. The challenge for Swig and Swallow is to let shoppers know the bottle is supposed to be half full and hasn’t leaked out. From what we could tell they had very clever marketing materials around that barrier, but we’re confident once folks try this they’ll be hooked.

Read our Trend #1 Post

Read our Trend #3 Post