Opinion

A Case for Packaging Redesign

The start of a new year gets everyone thinking about fresh starts. We set resolutions to exercise more, eat better, and other general improvements to our health and lifestyles. So what about brands - specifically those who have physical products? Should they be thinking about...

Unpacking after 99U: Part 2

In our Part 1 post distilling our experience during the 99U Conference, we shared what we encountered around the city and some of the interesting things we saw. Part 2 is all about our conference takeaways....

Welcome to our new site!

Its been a long hard road but we finally have arrived at our destination and have a redesigned site! It took a lot of time, energy, and effort from not only us but helpful friends in the community. Over the next few posts we'll share...

Lowes Foods Redesign

At the risk of sounding hypocritical I'd like to discuss a logo redesign that was just unveiled. The redesign I'll be digging into is for one of our local hometown grocery stores: Lowes Foods.Growing up about 30 minutes west of where Lowes Foods started I...

Thoughts on logo redesigns

The recent redesign of the Olive Garden logo and subsequent deluge of comments got me thinking about the current environment we designers live in and how we’re our own worst enemies. It’s a scary proposition if you are that designer or studio tasked with redesigning...