Packaging

Fire Cider Packaging Redesign

Behind the Design: Fire Cider Packaging Redesign

When we tackled the redesign of Fire Cider Tonic packaging we knew we were refreshing a brand that has passionate stakeholders inside the company and devoted fans outside. We also knew that the packaging needed to evolve for a changing retail landscape and a more...

Tru Ade Drinks

Behind the Design: TruAde Drinks

With the redesign of TruAde we were tasked with refreshing a heritage brand from the 1930's to appeal to a new customer while also keeping the spirit and honoring its roots....

buttermilk creative

Defining Your Brand’s Personality Through Illustration

Color, shape, movement, imagery, emotion, brand recognition, sales- illustration is a great solution for capturing and conveying the unique qualities, feelings, and emotions of your product on its packaging design....

A Case for Packaging Redesign

The start of a new year gets everyone thinking about fresh starts. We set resolutions to exercise more, eat better, and other general improvements to our health and lifestyles. So what about brands - specifically those who have physical products? Should they be thinking about...