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Our insights from this year’s Expo West | Our Favorite Favorite Finds

About a month ago we attended Expo West in Anaheim to walk the many aisles and see innovative & inspiring products. The following posts run through our insights and finds we’re excited to share.

Expo West is one of the largest, if not the largest, trade show for the natural products industry. With over 3000 exhibitors and estimates of 80,000 – 100,000 attendees it can be an overwhelming and claustrophobic experience – but it can also be very helpful and inspiring.

We went this year and spent 3 days soaking up all the emerging trends, innovative brands, and inspiring entrepreneurs who move the needle for the industry. We’re excited to share our insights and discoveries with you below.

Our Very Favorite Finds & Discoveries

We always do a ton of research before the show and map out the exhibitors we know we want to see and meet, but there are always folks we discover on the fly wandering the aisles.

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Soma Kombucha, one of the many kombuchas we tasted, is our favorite. The flavors are super subtle and very tasty. Design-wise we are impressed with the gold accents on the label and the bottle is custom – even with a design in the bottom of the glass. We really appreciate all these amazing details.

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The Bitter Housewife is the whole package – bitters bottled in a flask shape with cool retro custom shaped diamond labels. The colors and typography used also have a vintage feel.

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Blume Honey Water was one of our favorite unique products. A subtly sweet and refreshing drink with interesting flavors like Vanilla Citrus and Ginger Zest. We also really like the bee/honey dipper character that appears on the labels.

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Tea Drops is one of our favorite whole package products – cool packaging design and an innovative product. We like the playful, whimsical feel of the packaging which matches the light fun brand personality. The product is very cool – the tea isn’t in tea bags, it’s made into “drops” that dissolve as the tea brews so there’s no waste.

Enjoy our other stories from 2018 Expo West:

Sustainable Innovation

Color Stories

Special Printing Effects

A Case for Packaging Redesign

The start of a new year gets everyone thinking about fresh starts. We set resolutions to exercise more, eat better, and other general improvements to our health and lifestyles. So what about brands – specifically those who have physical products? Should they be thinking about refreshing their look? We think so – read below to learn about when it’s time, what you should be thinking about, and see some real world examples from our client’s whom we’ve helped or are currently helping hit the refresh button.

When It’s Time

There are a few factors that go into determining when it’s time for a packaging redesign.

One is timing; if you are a fairly young company who’s had products out there for around 5 years or less you likely have the same packaging you launched with. Think about how much your company has changed over that time. So shouldn’t your packaging design follow that same trajectory? If you have a more mature company that is established and your products have been on the shelf for 10+ years then you can also use the 5 year rule. If you haven’t taken a hard look at how your packaging is performing on the shelf recently (or ever!) then resolve to go through that process soon -sales could be at stake.

Relevance is another. Whether you are established or fairly new it’s always good to have a pulse on what your competitors and the general market are doing design-wise and measuring against what you’re doing. Trends come and go and you should be wary of jumping on any bandwagon – however – there could be callouts, certifications, or an overall design shift worth noting and adjusting to. As new product offerings become more familiar the general public becomes more savvy and marketing copy, names, etc. might need to change to respond.

Efficiency is the last factor. Printing technology is an ever evolving industry and service. It’s always good to ask around and see if what you’re doing on the material side of things still makes sense. If you have pressure sensitive labels have you crunched the numbers between digital and offset printing to make sure you’re hitting the most cost effective minimums? If the numbers make sense, digital is a great way to run smaller quantities, or easily add special effects to your labels for instance. A redesign can also help simplify your assembly/production line by helping you rethink the way you are currently putting everything together or propose different packaging options.

Who have we helped or are helping redesign?

Most of the clients we’ve been with from the very start, but a few of them have come to us for help in redesiging their packaging. Below is an example of a redsign case hitting the shelves as we speak. The other two are currently going through the process, so we can’t share everything right now, but we hope to give you insight into how we’re working through both projects.

Re-Define
The team at Fire Cider have been at it making their tasty tonics since 2010. We started working with them reimagining their main packaging vehicle – the labels on their iconic amber boston round bottles. As we researched the competitive landscape and applied our best practices in packaging design we still needed to keep in mind that Fire Cider already had a strong, distinct look and quite a cult following. But we also knew there were areas we could improve around helping them standout on the shelf, highlighting their unique ingredients, helping shoppers quickly understand the product, and appealing to a broader and larger audience of retailers. Our redesign reorganized the label and focused the main content onto a colored badge in the middle of the label. Each of their flavors now have a color associated with them to help spotlight them on the shelf and help shoppers differentiate between their favorite tonics. We also worked closely with Fire Cider to provide space on the label for more concise storytelling, selling points, and conveying to the shopper what the tonic tastes like. The new labels are slowly hitting the shelves and getting great feedback so far. We’re excited to hear how this redesign will help Fire CIder grow their business this year. But don’t take our word – read Fire Cider’s press release announcing their new packaging here.

Re-Energize
After a devastating hurricane season last year, Virgin Islands Coffee Roasters are ready to refresh their packaging and reboot their brand. Since 2012, VICR have packaged their delicious coffee in kraft bags. At the time, it fit their handmade, artisan, rustic feel. But for their redesign we are looking at a few different, more colorful bag options that not only better embrace where their business is today but that also function better on the production side. Speeding up the bagging process for their employees not only means getting their delicious coffee out to more people faster but also drives down their labor costs. For the redesign we’re drawing inspiration from the bright, vibrant colors found in the caribbean, which we are experimenting incorporating into the various coffee labels. We’re also looking at including custom illustration inspired by the tropical wallpaper prints by Dorothy Draper. The spirit and resilience of the team at VICR is also inspiring as they set up their new roastery & tasting room in south Florida and continue to clean up the original roastery in St. Thomas. That’s all we can share for now – but stay tuned for the finished work.

Re-Imagine
The makers of TruAde came to us with a need to help breathe new life into a heritage brand. We first started researching the history of the brand to find any clues or elements we can use in the redesign. We loved the look and feel of the vintage TruAde advertising and marketing materials. Below you can see some of our favorites. As we looked over the materials we honed in on the star as a design element which could bridge the old and the new. The redesign encompasses multiple sizes, substrates, and containers which pose different challenges as we reimagined the new designs. We also had to figure out how to differentiate between several flavors. The original TruAde was very colorful, so we knew we would capitalize on that tradition as we put together the color palette for the brand. As we speak all of the files are off to the printer and should be launching soon. Once they hit the shelves we’ll be sharing the full redesign so stay tuned. For now we can share a little snippet of the new logo along with some of the historical reference we drew on for inspiration.

Redesigns can help your brand redefine, reenergize, and reimagine. They are a natural part of your company’s life cycle and should be taken into consideration as your brand grows.

Is your company interested in a redesign? Feel free to reach out to Andy or Nicole to chat about the project.

The Bird & the Brew: Virgin Islands Coffee Roasters Case Study

Occasionally we’ll share an in depth look into our work we do for clients. For our first post we’ll shed light on the packaging and logo redesign for the Virgin Islands Coffee Roasters.

Starting from Scratch

Our work with Virgin Islands Coffee Roasters actually started with an exploration into redesigning their packaging. But as we talked with Ramsey Smith, President & Co-Founder, we figured out that before we could work on packaging, we needed to create a new logo.

After researching ways to represent their unique island setting without clichés, we landed on the simple line art illustration of the Bananaquit, a common bird found all over the Virgin Islands. After digging deeper we learned that it also belongs to the Tanager family of birds, an important part of the coffee plant ecosystem.

Our first goal for the new logo is to be more relevant to the heart and soul of the brand and its unique location. Our second goal is to create something that can compete with the highly competitive current coffee category leaders. We felt the old logo was too limiting visually and typographically. The new logo features a unique and ownable typeface and iconic mark that is recognizable enough to appear on various materials, with or without the wordmark.

It’s in the Bag

As we finalized the logo we started working with the whole team at Virgin Islands Coffee Roasters to start brainstorming new packaging options. We had a few objectives we had to keep in mind:

  • must be sustainable & compostable
  • needs to be relevant
  • should to perform well on the production line.

We kept all of these in mind as we worked in the studio and on-site with the team prototyping options. We explored different layouts, materials, and structures as we honed in on the solution that worked best.

New Packaging

Our final packaging solution for Virgin Islands features a simple kraft square bottom gusseted coffee bag with a clean but dramatic narrow and long label that wraps around the front, top, and back of the bag – effectively sealing the bag. Three different sizes were created to accommodate the variations in product weights, all while keeping the look consistent.

The new packaging managed to preserve the brand’s hand-crafted feel but gave it a more sophisticated and eye-catching feel. VICR’s coffee is sold on crowded island grocery store shelves so we wanted to create a design that could stand out just about anywhere. The light label stock against the brown kraft bag creates engaging contrast, and the pop of yellow from the bananquit creates even more interest.

How Buttermilk made it better

“Since we launched the new logo and Packaging we’ve continued an 80% growth year over year.  

The new logo allowed us the flexibility to use it across the board in many mediums for customers signage, our merchandising and also expand our reach into creating our own brand identity.

The packaging was a large scale undertaking that increased our retail sales and opportunities well into the 100% year over year mark.  Packaging is a forever changing and very competitive market and having the ready to go support from Andy and Buttermilk allows us to stay ahead of the game.”

– RAMSEY SMITH, President & Co-Founder, VIRGIN ISLANDS COFFEE ROASTERS

Our insights from this year’s Summer Fancy Food Show in NYC | Trend 3: Revolutionary Redesigns

About a month ago we headed up to the Specialty Food Association’s Summer Fancy Food Show to walk the many aisles and see the best & brightest amongst specialty food and beverage. The Following posts run through our insights we’re excited to share.

Trend 3. Revolutionary Redesigns

Redesigns are big and scary undertakings but when brands decide to refresh it can pay off with better relevance with new customers and an opportunity to freshen up a potentially stagnant brand. We noticed a few big brands going through facelifts and redesigns.

Morris Kitchen:
Morris Kitchen threw us for a loop (in the best way) with their sleek, simple, illustration pattern driven redesign. We’ve always loved Morris Kitchen for their unique take on cocktail mixers and tasty concoctions like Tomato Beet and Citrus Agave. Their old design felt homemade and simple, which fit with the brand’s positioning- but the design update feels fresh and contemporary and will definitely stand out on the shelf. The simplified treatment of the ingredients in each label drives home the fact that there’s only the best inside.

Roland Foods:
Heirloom brand Roland Foods keeps their heritage with a simplified treatment for their wordmark and refreshed packaging design. We love that they were able to simplify the logo but keep the wordmark in place. The new mark will be more flexible across the brand and could introduce Roland to new customers. They really upped their packaging design game as well with interesting photography work adorning their canned goods and amazing bold colors for their sardines, just to highlight a few.  

And not a full redesign…

Bob’s Red Mill:
but we appreciated this new take on presentation within their brand from Bob’s Red Mill for their line of Muesli. We’re used to seeing Bob’s Red Mill products in clear sealed bags with a label and Bob’s smiling face. However those bags aren’t the easiest to work with once opened – plus we felt like there’s a ton of opportunity there for a design refresh. So we were excited to spot this particular update to both the bag and the design for their Muesli. Still staying true to their original look and feel with Bob’s likeness but pulling in new typography with a vintage feel, plus the use of banners as containers for content helps organize the front panel. And the scroll work and filigree elements add a nice homespun touch, reinforces the brands core values.

Read our Trend #1 Post

Read our Trend #2 Post

Our insights from this year’s Summer Fancy Food Show in NYC | Trend 2: Happy Hour Hacks

About a month ago we headed up to the Specialty Food Association’s Summer Fancy Food Show to walk the many aisles and see the best & brightest amongst specialty food and beverage. The Following posts run through our insights we’re excited to share. Below is our Cocktail Kit Trend Insight from 2017 Summer Fancy Food Show

Trend 2. Happy Hour Hacks

Making the cocktail ritual easier has been a building trend for a couple of years now and we love how these brands are putting their spin on it.

Bantam Bevy:
Bantam Bevy, a new kid on the block, attracted us with their great design and tasty flavor combos – Cucumber Mojito anyone? We love all these ready-made cocktail mixes and it’s a crowded field and we’re confident Bantam Bevy will stand out nicely with their bold colors and design. Also – since these bottles look like pieces of art put ‘em out while you’re playing bartender – they’ll be a great conversation starter!

Cocktail Kit 2 Go:
Why settle for just a flask when you can have the whole cocktail? Cocktail Kit 2 Go has everything you need to make classic cocktails (just add alcohol) in a handy business card size. That’s what really differentiates this from the other “Cocktails to go” products – the size is so darn convenient you can bring it anywhere (anywhere it’s legal that is!)

House of Broughton:
House of Broughton Syrups attracted us with their dazzling design and innovative syrup flavors. These will become the home bartender’s best friend because who has the time to make a variety of simple syrups? Not only do these provide a shortcut so you’re not spending the whole party behind the bar, the interesting flavors will give you the best cocktail game on the block.

 

And the best for last:

Swig and Swallow:
Swig and Swallow’s bottle comes half full – just top it off with the exact amount of alcohol for a convenient cocktail. When we sampled their Mojito it was spot on flavor-wise. We also appreciated the fact that there’s just no other product out there like this. The challenge for Swig and Swallow is to let shoppers know the bottle is supposed to be half full and hasn’t leaked out. From what we could tell they had very clever marketing materials around that barrier, but we’re confident once folks try this they’ll be hooked.

Read our Trend #1 Post

Read our Trend #3 Post

Our insights from this year’s Summer Fancy Food Show in NYC | Trend 1: Gourmet On the Go

About a month ago we headed up to the Specialty Food Association’s Summer Fancy Food Show to walk the many aisles and see the best & brightest amongst specialty food and beverage. The Following posts run through our insights we’re excited to share.

 

Trend 1. Gourmet on the Go

Gourmet goodies are not relegated to fancy restaurants any more, which isn’t necessarily a new trend, but we loved how these brands elevated conventional food with tasty results. With more and more folks strapped for time but wanting better, quicker food this trend isn’t going away anytime soon so we’re anxious to see how other brands innovate within trend.

Mac & Son:

Remember Sunday dinners over at Grandma’s house? Home cooking at it’s finest with an array of yummy sides more than likely including Mac & Cheese?  Well Mac & Son makes bagged mac & cheese taste like homemade, with quality, thoughtful ingredients. When we sampled our little cup full it took us right back to those Sunday dinners. We learned that the Mac & Son folks have worked hard to recreate that homemade flavor spending a lot of time developing their recipe and identifying key ingredients that are simple, flavorful but also deliver a hefty, homemade side in a convenient pouch.

Boonbox:

Imagine never having to worry about a filling, healthy, well rounded meal on the go? Forget fast food – Boonbox makes it easy. We loved the fact that Boonbox was so simple, just a container with everything you need – and better yet you don’t have to cook it – just dig right in. Think of it like super powered trail mix. Plus the container is small enough to fit in any type of bag.

Zupa:

Zupa Superfood soup makes sure you get all your veggies in an easy to carry bottle. We need our veggies but don’t always have the time to hang out at the juicer and crank out a cup or two. Plus what’s the right recipe that tastes good but is also healthy? We loved how Zupa delivers everything in a bottle – no excuses for not eating those veggies – even if you can’t sit down for a meal. And forget conventional flavors – they’ve got sophisticated combos like: Beet Orange Basil, Cucumber Avocado, and Tomatillo Kale Jalapeno just to name a few.

And of course we can’t forget dessert –

The Konery:

We think gourmet on the go should apply to all courses. The Konery has dessert covered by making amazingly tasty gourmet waffle cones. With bold and innovative flavors, The Konery’s cones pair nicely with different ice cream flavors and play a bigger part than a standard sugar or waffle cone. They’ve got wild flavors with even wilder cone colors – for instance a deep red “Red Velvet”, a blue “Salted Blue Corn” and our fave: a confettied “Birthday Cake.”

Read our Trend #2 Post.

Post Revisit: A Snapshot of Specialty Coffee Packaging

Its always good practice (and fun!) to take a look back and reread what we’ve written about during the life of our little blog. We recently revisited a post from August 2013 titled “A Snapshot of Specialty Coffee Packaging” (click here to read.)

The post focused on coffee packaging — where we’ve been, where we are presently, and where we predicted we were going. While it was good to revisit the whole post, we’d like to focus on that last bit — the part where we predicted where we felt the specialty coffee packaging was moving towards. Below is the actual snippet from our post:

“We believe the future of specialty coffee packaging will move away from the simple, clean, industrial look for a more expressive style that really shows the personality of the brand. We think customers don’t need to see another kraft bag to denote quality and an expressive bag will also do a better job telling the story, something that is resonating more and more with shoppers nowadays .”

The reason we revisited this post is because we’re seeing a lot of examples of the very thing we were predicting (which is very exciting) which means we might know a little bit about what we do!

Two great examples of what we predicted coming to life are Starbucks special Tribute Blend packaging and Brewklyn Grind Coffee Roasters rebrand and packaging. Both hit home the thought we put forth about “moving away from clean, simple industrial look” and move towards “a more expressive style.” We even had conversations about how cool coffee packaging would be with fine art prints on the label- something Brewklyn pulled of nicely. 

Image via The Dieline

Image via The Dieline

Starbucks Tribute Blend

As you can see in the Starbucks packaging they are getting really conceptual with this design. Take a look at that bag. It’s just designs and elements with this beautiful painterly circle as the focal point. The asymmetrical design is very eye catching and grabs your attention on shelf. There’s no denying the contents are something special and unique. 

Starbucks is no stranger to expressive packaging and is one of the few specialty coffee companies whose packaging moved away from the kraft coffee bag look long ago — but the Tribute Blend feels new and fresh. We feel like it really embodies the vision we laid out back in August.

Image via The Dieline

Image via The Dieline

Brewklyn Grind Coffee Roasters

Brewklyn Grind has really embraced expressive fine art for their new packaging and redesign. What’s really neat about Brewklyn Grind is they are collaborating with local Brooklyn artists to help create the art for their packaging. It’s not just some random digital design they’re using. We find this to truly embody “artisan” and take it to a whole new level. Why not make each bag a little work of art? Those who appreciate fine coffee are usually the same people who appreciate fine art. 


So there you have it. We’re very interested to see how this trend will play out in the coffee packaging landscape over the next year or so. Who knows- we might have to revisit this post!

#buttermilkinboston – Day 4

Thursday was our final day at HOW Live. We headed out to the airport later in the day so we  were able to catch a few good sessions as well as visit some neat stores.

Dana Tanamachi-Williams' beautifully designed packaging for Wiliams Sonoma

Dana Tanamachi-Williams’ beautifully designed packaging for Wiliams Sonoma

The first session of the day was by Dana Tanamachi-Williams, the famed chalkboard lettering artist. We were really looking forward to her session- we just knew it’d be amazing. She basically ran down her whole career from the early days of lettering her friends parties in their apartments to working with Oprah on her magazine and events. Dana is beyond inspiring and her story of where she’s been was so interesting. Her biggest takeaway for me was her question: “Who’s flourishing because you’re successful” Which we think is a great thing to keep in mind in a partnership business. We hope to both succeed and flourish and pass that back and forth, and then extend that out to our clients. Dana was beyond humble during her talk, making us fall in love with her all over again.

After Dana’s session we headed to the Dieline Conference to see Christopher Durham’s talk on innovative private brands. He poses interesting points that make us question our perception of what a private brand is. He pulled some of the highlight brands from his book and talked about what made them unique. We were proud that he even singled out a couple of our projects to discuss.

We left the the conference to seek out some lunch and brainstorm some things. We landed at Trident Booksellers & Cafe. We had already been there twice! We really loved the place, and their food was super tasty! After a couple of bubble teas we headed back out on the street to take in a few shops. We visited Zara and got our kiddos a couple of things, their baby clothes are beyond adorable. 

We did end up making it to Camper, one of the places on our list of things to do. Camper has an interesting retail environment. Theres one large long table right in the middle of a fairly small and narrow store. All their shoes are on display, men on one side, women on the other. You tell the employee your size and they scurry to the back to retrieve it. It was a great set up to pick up and hold and compare a bunch of different shoes.

The other store we made it to was Madewell. We had been there before, but we had to head back. They have really neat style and products, like a quirky J. Crew. But what we really like is their store. They have great POP displays, sale signs on clip boards, and interesting fixtures. We left inspired and ready to head back to the conference just in time to attend a session by riCardo Crespo.

This was the last session of our conference, so we sat back and listened to what riCardo had to say. riCardo is a veteran of the creative industry, and spent most of his time in-house so he’s got a unique perspective to share. We loved his energy and found a few takeaways to bring back.

We headed to the airport to catch our flight back to Greensboro, which ended up being quite an ordeal, but it gave us a little time to reflect on our week in Boston. Time flies when your having fun, but we’d also say it flies when you are inspired! We found so much inspiration over the past week- from Make & Matter to Dana Tanamachi-Williams. We are so proud to have presented at The Dieline Conference and really enjoyed sharing our story. And we loved talking with everyone throughout the week who enjoyed our session, very humbling. And of course we had a great time catching up with old friends and new friends as well. 

Buttermilk is back from Boston and ready to hit the ground running! 

#buttermilkinboston – Day 3

#buttermilkinboston is a daily recap of our experiences at the HOW Live Design Conference in Boston. Follow the hashtag on our Twitter and Instagram accounts to keep up with all the excitement. Click here to read our Day 1 Recap and here for Day 2.

The conference is flying by. We are a little sad as we come to realize we will only be here for one more day. Today was another great day full of inspiration, meeting awesome new people and seeing a few of our trusty favorites. We started the morning off with an absolutely incredible session by Trina Bentley from Make and Matter. We’ve been adoring fans of Trina’s work for the past year or so when we first discovered her blog. This session was at the top of our “not to miss” list! We were front row as she shared her experiences in designing her own personal design aesthetic. She walked us through her processes and showed us some techniques. I can probably speak for the whole audience when I say that her candidness and willingness to share was appreciated and helpful.  Her talent is such an inspiration, it’s hard to believe she’s a one-woman operation.

Trina had some great quotes she shared but our favorite was:

“Dreams don’t work unless you do”

package design by Trina Bentley

package design by Trina Bentley

Right after Trina’s session was Dan Pink’s general session. This was another major heavy hitter that we were really looking forward to. Pink discussed the fact that, whether we like it or not, we are all in “sales.” Just accept that. And he discussed ways to navigate this new found role we’re in. He redefined the age old adage “A = Always, B = Be, C = Closing” to “A = Attunement, B = Buoyancy, C = Clarity.” We learned that “ambiverts” are the best sellers out there and the good news is most of us are exactly that. He also brought up a very interesting study that said to add a tiny, insignificant negative with all the positives and folks gravitate to that more than just a list of positives, Very interesting stuff. Oh and Alex won Dan Pinks book so when we get back in town its going straight onto the bookshelf.

Our dinner spot tonight was a cozy little bohemian jazz club called The Beehive. It was perfect. Our drinks were well crafted, the food was phenomenal and the atmosphere was lively. There was a live jazz band playing on a stage in the midst of dining tables, eclectic chandeliers and rustic tapestries. Everywhere you turned, there was art to be enjoyed. Our dining companion tonight was Tim Cox, Director of Creative Strategy at Publix. It’s become an annual tradition of ours to catch up with him during the HOW conference and the conversation was a pleasure as always!

The check holder at The Beehive. Amazing!

The check holder at The Beehive. Amazing!

We have one more day at the conference and it looks to be another packed day of great sessions. 

We’ll be posting one more day of recaps- keep an eye out for our Day 4 post tomorrow.

#buttermilkinboston – Day 2

#buttermilkinboston is a daily recap of our experiences at the HOW Live Design Conference in Boston. Follow the hashtag on our Twitter and Instagram accounts to keep up with all the excitement. Click here to read our Day 1 Recap.

We’re putting day 2 behind us and it was a blast and a blur! What an amazing day. We presented our session at The Dieline Conference, got interviewed by Package Design Magazine, and attended some great sessions at HOW Design Live.

We started the day off at an amazing little coffee shop called The Thinking Cup. We just found it wandering down Newbury St. on the way to the Hynes. We were able to grab a great breakfast that filled us up and sustained us for our presentation at 10:15. Highly recommended if you find yourself needing a good cup of coffee and a tasty breakfast pastry while in Boston. 

Our breakfast from The Thinking Cup

Our breakfast from The Thinking Cup

Then it was off to present our session “Oops I became a Package Designer” at The Dieline Conference. We were the opening session so our stomachs were in knots until we took the stage. Based on the packed house til the end of our talk and the lively Q and A we really felt like we resonated with the audience. It was great to hear from everyone and check out the lively discussion afterwards on Twitter and Instagram. But we sure are glad we’ve got that behind us so we can focus on the rest of the conference.

The crowd! Such a great group of folks!

The crowd! Such a great group of folks!

One of the most well received slides we presented was our “Discovery Brief”. Basically this is a form we created to use at the beginning of a project. We customized it for our projects to help keep us on track with asking the right questions and to really experience the product before we start designing (we insist on tasting everything before we design for it). We shared the file with The Dieline, so feel free to download a copy of it here and customize it for your own use!

Our Discovery Brief

Our Discovery Brief

After our interview with Package Design Magazine we headed back to the conference to attend Peleg Top‘s session about Marketing Strategies for Attracting Your Ideal Clients. This great session got us thinking about how best to market ourselves to the right audience. Peleg Top shared his calendar which his firm sent out every month for 14 years as a promo piece as an example of creating something that keeps you in the forefront of your current and potential clients minds. Definitely got us thinking about our upcoming promo piece and how to make it into a series we send out every couple months instead of a one off piece. 

The next and last session of the day we attended was from John Nunziato of Little Big Brands about 35 points to think about when starting a design firm. Some points resonated with us more than others but it was still neat to get some insight into the history of LBB and know that he was at one point working out of a tiny room in his house- something we know all about! Some of the other standouts from his presentation were:

  • Institute a “No Asshole” rule. There’s too many beautiful people and things in the world to worry about these types of people.
  • Respect yourself! Don’t do spec work!
  • If its not a show, its not a go! 

Listening to John’s talk got us daydreaming about what and where Buttermilk will go in the near future. Very exciting stuff.

John Nunziato presenting.

John Nunziato presenting.

We wrapped up day 2 with an AMAZING meal at Island Creek Oyster Bar (first destination we can check off from this wish list) We had the pleasure of dining with our friends from Theory House and My Private Brand — it’s always such a great time geeking out with other fellow creatives!

Insane raw platter from Island Creek Oyster Bar!

Insane raw platter from Island Creek Oyster Bar!

So that closes our Day 2 recap. We’ve got a couple more days of insight and inspiration and can’t wait to see what else we learn.

Keep an eye out for our Day 3 recap tomorrow!