Press Archives | Buttermilk Creative
 

Press

BUTTERMILK GOES TO BOSTON – PART 2

“Buttermilk Goes to Boston” is a four part blog post about our journey to speaking at this year’s The Dieline Conference. We’ll post an update every month leading up to May when we finally head north to present “Oops, I Became a Packaging Designer” at the conference.

Click here to read Buttermilk Goes to Boston – Part 1

If any of you have ever been in situations which involve public speaking on a large scale (even on a small scale), then you may understand the wave of terror and excitement that washes over you and submerges you leading up to the event. We started riding that wave as soon as we got the phone call and the nod from Andrew and Ivan (of the Dieline).

Are Andy and I excited? Oh yeah, for sure! Are we also terrified and nervous? You bet. And even though we had a defined topic and a description of what we want to address in our presentation, we still need to come up with the details and organize our thoughts and create a presentation around it all. Not to mention the task of figuring out how to make all of that information interesting and most importantly helpful to the hundreds, if not thousands(maybe? who knows?) of faces that will be glaring back at us. *gulp*

So, we shut ourselves away in a room for a couple of hours and began to really look at our design process. How we interact with packaging design. Where we get hung up, where we thrive and how we can ultimately be better. We emerged with some solid direction, an outline and a really great idea… it involves Bruce Springsteen. And, that’s all we can share at this point.

But, do you remember that wave we talked about a few minutes ago? The wave of emotion that takes you from terrified to excited, from paralyzed to heart-racing? We are experiencing the whole gamut as we prepare for this conference. Coming up with the major outline for our presentation gave us a giddy high. We let out a big sigh of relief. Even though we are not even half way done with the work we need to do, we are feeling more and more prepared every day.

Click here to read Buttermilk Goes to Boston – Part 3

Buttermilk Goes to Boston – Part 1

“Buttermilk Goes to Boston” is a four part blog post about our journey to speaking at this year’s The Dieline Conference. We’ll post an update every month leading up to May when we finally head north to present “Oops, I Became a Packaging Designer” at the conference.

When we first saw the call for proposals for the 2014 Dieline Conference we didn’t really think too much of it. We had the amazing opportunity to speak in 2012 at the very same conference and didn’t think we had much of a chance to present again. We had a blast presenting, but also really enjoyed attending in 2013 as spectators. But something deep inside of us said “Go! Send in an idea!” So we decided to try once again to speak at our favorite conference.

Our initial ideas weren’t very good, or should I say MY initial ideas weren’t very good. I usually need a little reigning in. Then Alex had a brilliant notion of how most of us become packaging designers out of the blue without a whole lot of training or guidance. Whether its the case, like us, where your company was working with an outside agency and decided to give you one of those packaging projects, and you did a great job, so you got more and more until packaging design eats up a lot of your daily work. Or maybe you sought out a career in packaging design and were lucky enough to find that dream job. But for most of us, it just happened. I remember listening to Andrew Gibbs (founder of The Dieline) speaking to Debbie Millman on her Design Matters Podcast about how theres no “Packaging Design” Major in college. If you’re lucky enough to design packaging, you learn on the job and through real world experiences.

Brainstorming about great session topics got us thinking back on our first HOW conference in 2009. What kind of presentations were most inspiring to us? What type of session do we think attendees would find most inspiring/enlightening/useful and able to relate to? What do today’s designers need to hear?

We settled on this idea of the “accidental packaging designer” hoping attendees will be able to relate if they, like us, are struggling to find their voice, be heard, make a mark and figure it all out. We don’t claim to have all the answers, but we do love to share our story and inspire other designers to go for “it”. Whether “it” is taking on the packaging design that your company is currently outsourcing or starting your own business or presenting at the biggest packaging design conference in the USA!

So, Ivan and Andrew loved our idea. So much, in fact that even though the presentation time slots were already booked, they managed to make a spot for us (insert major ego boost here). After quite a bit of back and forth about whether our topic was more suited for a workshop or a general session, Andrew and Ivan got on the phone with us and formally invited us to present our topic as the opening session for The Dieline Conference.  

I think our exact words were “Ohmygosh… WOW….are you sure?!” Followed by a series of “yesses” and “thank yous”. If Andrew and Ivan, the experts in our field, had faith in us, then how could we not put every bit of ourselves into this presentation? And so it begins, the preparation of the presentation.

Stay tuned for:
Buttermilk Goes to Boston: Part 2
What in the world are we presenting?

Click here to read Part 2