Speaking Archives | Buttermilk Creative
 

Speaking

#buttermilkinboston – Day 4

Thursday was our final day at HOW Live. We headed out to the airport later in the day so we  were able to catch a few good sessions as well as visit some neat stores.

Dana Tanamachi-Williams' beautifully designed packaging for Wiliams Sonoma

Dana Tanamachi-Williams’ beautifully designed packaging for Wiliams Sonoma

The first session of the day was by Dana Tanamachi-Williams, the famed chalkboard lettering artist. We were really looking forward to her session- we just knew it’d be amazing. She basically ran down her whole career from the early days of lettering her friends parties in their apartments to working with Oprah on her magazine and events. Dana is beyond inspiring and her story of where she’s been was so interesting. Her biggest takeaway for me was her question: “Who’s flourishing because you’re successful” Which we think is a great thing to keep in mind in a partnership business. We hope to both succeed and flourish and pass that back and forth, and then extend that out to our clients. Dana was beyond humble during her talk, making us fall in love with her all over again.

After Dana’s session we headed to the Dieline Conference to see Christopher Durham’s talk on innovative private brands. He poses interesting points that make us question our perception of what a private brand is. He pulled some of the highlight brands from his book and talked about what made them unique. We were proud that he even singled out a couple of our projects to discuss.

We left the the conference to seek out some lunch and brainstorm some things. We landed at Trident Booksellers & Cafe. We had already been there twice! We really loved the place, and their food was super tasty! After a couple of bubble teas we headed back out on the street to take in a few shops. We visited Zara and got our kiddos a couple of things, their baby clothes are beyond adorable. 

We did end up making it to Camper, one of the places on our list of things to do. Camper has an interesting retail environment. Theres one large long table right in the middle of a fairly small and narrow store. All their shoes are on display, men on one side, women on the other. You tell the employee your size and they scurry to the back to retrieve it. It was a great set up to pick up and hold and compare a bunch of different shoes.

The other store we made it to was Madewell. We had been there before, but we had to head back. They have really neat style and products, like a quirky J. Crew. But what we really like is their store. They have great POP displays, sale signs on clip boards, and interesting fixtures. We left inspired and ready to head back to the conference just in time to attend a session by riCardo Crespo.

This was the last session of our conference, so we sat back and listened to what riCardo had to say. riCardo is a veteran of the creative industry, and spent most of his time in-house so he’s got a unique perspective to share. We loved his energy and found a few takeaways to bring back.

We headed to the airport to catch our flight back to Greensboro, which ended up being quite an ordeal, but it gave us a little time to reflect on our week in Boston. Time flies when your having fun, but we’d also say it flies when you are inspired! We found so much inspiration over the past week- from Make & Matter to Dana Tanamachi-Williams. We are so proud to have presented at The Dieline Conference and really enjoyed sharing our story. And we loved talking with everyone throughout the week who enjoyed our session, very humbling. And of course we had a great time catching up with old friends and new friends as well. 

Buttermilk is back from Boston and ready to hit the ground running! 

#buttermilkinboston – Day 3

#buttermilkinboston is a daily recap of our experiences at the HOW Live Design Conference in Boston. Follow the hashtag on our Twitter and Instagram accounts to keep up with all the excitement. Click here to read our Day 1 Recap and here for Day 2.

The conference is flying by. We are a little sad as we come to realize we will only be here for one more day. Today was another great day full of inspiration, meeting awesome new people and seeing a few of our trusty favorites. We started the morning off with an absolutely incredible session by Trina Bentley from Make and Matter. We’ve been adoring fans of Trina’s work for the past year or so when we first discovered her blog. This session was at the top of our “not to miss” list! We were front row as she shared her experiences in designing her own personal design aesthetic. She walked us through her processes and showed us some techniques. I can probably speak for the whole audience when I say that her candidness and willingness to share was appreciated and helpful.  Her talent is such an inspiration, it’s hard to believe she’s a one-woman operation.

Trina had some great quotes she shared but our favorite was:

“Dreams don’t work unless you do”

package design by Trina Bentley

package design by Trina Bentley

Right after Trina’s session was Dan Pink’s general session. This was another major heavy hitter that we were really looking forward to. Pink discussed the fact that, whether we like it or not, we are all in “sales.” Just accept that. And he discussed ways to navigate this new found role we’re in. He redefined the age old adage “A = Always, B = Be, C = Closing” to “A = Attunement, B = Buoyancy, C = Clarity.” We learned that “ambiverts” are the best sellers out there and the good news is most of us are exactly that. He also brought up a very interesting study that said to add a tiny, insignificant negative with all the positives and folks gravitate to that more than just a list of positives, Very interesting stuff. Oh and Alex won Dan Pinks book so when we get back in town its going straight onto the bookshelf.

Our dinner spot tonight was a cozy little bohemian jazz club called The Beehive. It was perfect. Our drinks were well crafted, the food was phenomenal and the atmosphere was lively. There was a live jazz band playing on a stage in the midst of dining tables, eclectic chandeliers and rustic tapestries. Everywhere you turned, there was art to be enjoyed. Our dining companion tonight was Tim Cox, Director of Creative Strategy at Publix. It’s become an annual tradition of ours to catch up with him during the HOW conference and the conversation was a pleasure as always!

The check holder at The Beehive. Amazing!

The check holder at The Beehive. Amazing!

We have one more day at the conference and it looks to be another packed day of great sessions. 

We’ll be posting one more day of recaps- keep an eye out for our Day 4 post tomorrow.

#buttermilkinboston – Day 2

#buttermilkinboston is a daily recap of our experiences at the HOW Live Design Conference in Boston. Follow the hashtag on our Twitter and Instagram accounts to keep up with all the excitement. Click here to read our Day 1 Recap.

We’re putting day 2 behind us and it was a blast and a blur! What an amazing day. We presented our session at The Dieline Conference, got interviewed by Package Design Magazine, and attended some great sessions at HOW Design Live.

We started the day off at an amazing little coffee shop called The Thinking Cup. We just found it wandering down Newbury St. on the way to the Hynes. We were able to grab a great breakfast that filled us up and sustained us for our presentation at 10:15. Highly recommended if you find yourself needing a good cup of coffee and a tasty breakfast pastry while in Boston. 

Our breakfast from The Thinking Cup

Our breakfast from The Thinking Cup

Then it was off to present our session “Oops I became a Package Designer” at The Dieline Conference. We were the opening session so our stomachs were in knots until we took the stage. Based on the packed house til the end of our talk and the lively Q and A we really felt like we resonated with the audience. It was great to hear from everyone and check out the lively discussion afterwards on Twitter and Instagram. But we sure are glad we’ve got that behind us so we can focus on the rest of the conference.

The crowd! Such a great group of folks!

The crowd! Such a great group of folks!

One of the most well received slides we presented was our “Discovery Brief”. Basically this is a form we created to use at the beginning of a project. We customized it for our projects to help keep us on track with asking the right questions and to really experience the product before we start designing (we insist on tasting everything before we design for it). We shared the file with The Dieline, so feel free to download a copy of it here and customize it for your own use!

Our Discovery Brief

Our Discovery Brief

After our interview with Package Design Magazine we headed back to the conference to attend Peleg Top‘s session about Marketing Strategies for Attracting Your Ideal Clients. This great session got us thinking about how best to market ourselves to the right audience. Peleg Top shared his calendar which his firm sent out every month for 14 years as a promo piece as an example of creating something that keeps you in the forefront of your current and potential clients minds. Definitely got us thinking about our upcoming promo piece and how to make it into a series we send out every couple months instead of a one off piece. 

The next and last session of the day we attended was from John Nunziato of Little Big Brands about 35 points to think about when starting a design firm. Some points resonated with us more than others but it was still neat to get some insight into the history of LBB and know that he was at one point working out of a tiny room in his house- something we know all about! Some of the other standouts from his presentation were:

  • Institute a “No Asshole” rule. There’s too many beautiful people and things in the world to worry about these types of people.
  • Respect yourself! Don’t do spec work!
  • If its not a show, its not a go! 

Listening to John’s talk got us daydreaming about what and where Buttermilk will go in the near future. Very exciting stuff.

John Nunziato presenting.

John Nunziato presenting.

We wrapped up day 2 with an AMAZING meal at Island Creek Oyster Bar (first destination we can check off from this wish list) We had the pleasure of dining with our friends from Theory House and My Private Brand — it’s always such a great time geeking out with other fellow creatives!

Insane raw platter from Island Creek Oyster Bar!

Insane raw platter from Island Creek Oyster Bar!

So that closes our Day 2 recap. We’ve got a couple more days of insight and inspiration and can’t wait to see what else we learn.

Keep an eye out for our Day 3 recap tomorrow!

#buttermilkinboston – Day 1

#buttermilkinboston is a daily recap of our experiences at the HOW Live Design Conference in Boston. Follow the hashtag on our Twitter and Instagram accounts to keep up with all the excitement.

Well we made it! We’re here in the fine city of Boston to present at the Dieline Conference and get inspired with all that HOW Live has to offer. We couldn’t be more excited.

Even though our trip up was a little rocky (we had to go through security twice in LaGuardia!) we still made it here safe and sound and on time! We made it just in time to check into our hotel and grab a quick bit to eat before we attended the first session – a conversation between Dee Dee Gordon and Malcolm Gladwell.

Dee Dee Gordon and Malcolm Gladwell on stage.

Dee Dee Gordon and Malcolm Gladwell on stage.

We were pretty giddy about the opportunity to be a fly on the wall while both of these highly influential people chatted. And the session did not disappoint. Topics discussed included:

  • we designers introduce balance into what people think and see
  • the concept of “Desirable Difficulties”- making something better by making it more difficult
  • how one can apply “desirable difficulties” to their own work?
  • the importance of being disagreeable
  • innovators are usually disagreeable
  • theres more to gain by being scrappy

These bullets represent only a few of the topics discussed. Dee Dee Gordon gave Gladwell a wide birth to speak on length about a number of interesting topics. This was a great session to kick off the HOW conference for us- the right amount of theories and inspiration to get those creative juices flowing.

That was the only session we were able to make it to. We’ve got quite a long hike from the hotel to the Hynes Convention Center so we are making it a point to take in all the architecture along the way. Boston has such beautiful buildings – its hard to see where you are going because it feels like you have to keep locking up or you’re going to miss something.

Beautiful architecture in Boston

Beautiful architecture in Boston

One day is down and we already feel very inspired. Once we present our session we’ll really get to let our hair down and take in all that HOW Live has to offer.

Stay tuned for our recap of Day 2 tomorrow!

Buttermilk in Boston – 1 Week Away!

Well the time is almost upon us! We’ve been working away on our presentation as well as putting together our itinerary for our trip to Boston. We couldn’t be more excited about the opportunity to present at THE package design conference, The Dieline Conference. 

We invite you to follow along here on the blog as we recap every night each day of the conference. We’ll be sharing insights about what we’ve learned during the sessions we attended as well as the other things we’ll be up to in Boston. We’ll also be tweeting non-stop over at @heybuttermilk and you can also follow along visually on our Instagram at @buttermilkcreative – we’ll be using the hashtag #buttermilkinboston to collect everything.

We’ll see you in Boston – either in person or virtually!

 

Buttermilk Goes to Boston: Part 4

“Buttermilk Goes to Boston” is a four part blog post about our journey to speaking at this year’s The Dieline Conference. We’ll post an update every month leading up to May when we finally head north to present “Oops, I Became a Packaging Designer” at the conference.

Click here to read Buttermilk Goes to Boston – Part 3, Part 2 and Part 1

Well May is practically here and we are thoroughly freaking out prepping for our presentation. So in-between feverishly finishing our slides and rehearsing we spent a little time virtually exploring Boston and picking out all the fun stuff we’d like to do after we *hopefully* knock our presentation out of the ballpark (Fenway maybe?). Follow along below and if you’d like a handy guide you can visit and download our Jauntful map.

Alex’s Picks

Where I want to eat:

Island Creek Oyster Bar | islandcreekoysterbar.com

Even though I know Andy doesn’t necessarily “fancy” oysters the way I do. I know he will be down for going here with me anyway based solely on the fact that the brand identity and website design are freaking amazing. And, there’s buttermilk biscuits on the menu. Done.

The Beehive | www.beehiveboston.com

Another great design. What can I say? I’m aesthetically driven. This place is known for great live music and even better grub. There’s a reggae/jazz/soul band playing there our first night in the city. So, if our presentation is all zipped up and ready to go, we might reward ourselves with some live music and cocktails! 

B & G Oyster Bar | bandgoysters.com

Yeah, I know this one isn’t going to happen. I’d be pushing my luck to get Andy to agree to another oyster bar. But this one looks really nice too and I love the food photography on their website. Who knows, maybe he will fall in love with oysters?!

Hei La Moon

This restaurant is on the outskirts of Chinatown and I keep reading reviews of this place having great dim sum. Not sure if we will make it over to that area, but I’d love to try it.

Lollicup Coffee and Tea

Everywhere I go, I look for bubble tea. 

Where I want to shop:

Camper | www.camper.com

I’m always on the lookout for cool shoes. Not just for myself but for my husband and toddler as well. This place might be a great spot to pick up a couple of “travel gifts” for the family.

Olives & Grace | www.olivesandgrace.com/

A seemingly adorable gift shop which features small producers, artisan makers and emerging artists locally and from across the country. I love these types of shops!

Marimekko | us.marimekko.com

I’m a total sucker for the Marimekko style. So, needless to say, since I’ll be in Boston, I’m definitely going to try to pop into the Marimekko store. If for nothing else, at least a coffee mug or this oven mitt.

Other areas of interest:

Beacon Hill, Acorn Street

The cool thing about attending the HOW conference with Andy, is I never know where our travels may take us. We both always seem up for anything and open minded. If we have the time and the gusto, I’d like to check out Acorn Street in Beacon Hill, which is a historic neighborhood with picturesque architecture and cobblestone streets. Sounds like a lovely area to stroll and decompress.


Andy’s Picks

Where I want to eat (let me just say Alex picked out some amazing picks above, so i’m merely adding a little bit to her extensive list):

Falafel King

Alex and I have a pretty good track record of finding some great falafel shops in the cities we visit so Boston should be no different! While we take our stroll through Beacon Hill we’ll have to make our way to Falafel King. From the looks on Yelp its the perfect mix of no fuss eatery and some tasty falafel platters. Plus one reviewer said they are in fact the “king of all Middle Eastern foods in the City of Boston.” How can you go wrong with that?

Samuel Adams Brewery | www.samueladams.com

So it’s not exactly a restaurant but I would love to make our way over to tour the Sam Adams brewery. Say what you will about Sam Adams I think its pretty good stuff and while there are tons of other smaller craft brewers i support there’s just something about taking a tour and then tasting a beer so closely associated with the City of Boston. 

Where I want to shop/visit:

Black Ink Boston | blackinkboston.squarespace.com

I’m a sucker for great art supply stores, which Black Ink is, but they also have so much more. I’m not really in the market for anything, but thats the great thing about this store- it has just about every quirky thing you’ll ever need. I’m thinking we can just head over there and I’ll see what speaks to me.

Oat Creative | www.oatcreative.com

So you know that amazing Island Creek Oyster Bar Alex mentioned above. Well this is the studio behind the design. And ICOB isn’t the only piece in their portfolio- these folks ooze amazing talent. It’d be great to check out their studio and chat with Jen and Rory about their work and their journey. 

Harvard Square

So Alex and I are avid Car Talk listeners so if we have a little bit of time I’d love to head over and see the characters in Harvard Square Tom & Ray are always talking about on the show. Plus who knows- we might even catch a glimpse of those guys!

 

BUTTERMILK GOES TO BOSTON – PART 3

“Buttermilk Goes to Boston” is a four part blog post about our journey to speaking at this year’s The Dieline Conference. We’ll post an update every month leading up to May when we finally head north to present “Oops, I Became a Packaging Designer” at the conference.

Click here to read Buttermilk Goes to Boston – Part 2 and Part 1

May is right around the corner and we are half excited about our upcoming presentation and half scared to death! We’re slowly but surely putting together our presentation and are feeling pretty good about it.

So how’d we go about pulling together all the content for our presentation? Reaching back into 7 years of package design is a tall order to fill. We want to provide value to our audience and not just do a portfolio review so we really had to sit back and think about things: what were those meaningful projects that really put us through the ringer- those projects where we really learned some things.

As we looked at the landscape and we realized we needed some sort of organizational method for the projects we were presenting- so we settled on a type of “good, bad, and ugly” scenario. It took a couple trips to the patio of our favorite meeting place to come up with the list of projects to discuss but we narrowed it down and now we had our list. Now of course we couldn’t just leave it at “good, bad, and ugly” so we brainstormed ways to make that interesting and that led to The Boss – but you’ll have to see us in Boston to hear how that idea pans out!

We thought long and hard about these projects we picked out. What about them made them particularly challenging. What did we learn from them? What would we have done differently? What went right!? (if you can believe it) Some projects dealt with things like getting the right info up front, dealing with photographers, and how to spot a good idea when you’ve got one. We’ll be providing takeaways for each project because we really feel like providing takeaways is what is going to make our content resonate with the audience and hopefully give them some inspiration to take back to their day jobs.

As we continue to put together our talk and polish we’ve realized a couple of things:

  1. We’ve worked on a bunch of projects, both big and small.
  2. A packaging designer’s education is never complete- every project presents a new set of challenges and learnings.
  3. Sometimes when looking back at work we’ve done, it’s not quite as awesome as we once thought it was!

We’re having a blast putting together our presentation, rehearsing, and feeling anxious for Boston. The reality is setting in that we’re presenting at the packaging design conference in front of an audience of our peers. Its nerve wracking and thrilling all at the same time and we know we’ll miss it as soon as its over.

BUTTERMILK GOES TO BOSTON – PART 2

“Buttermilk Goes to Boston” is a four part blog post about our journey to speaking at this year’s The Dieline Conference. We’ll post an update every month leading up to May when we finally head north to present “Oops, I Became a Packaging Designer” at the conference.

Click here to read Buttermilk Goes to Boston – Part 1

If any of you have ever been in situations which involve public speaking on a large scale (even on a small scale), then you may understand the wave of terror and excitement that washes over you and submerges you leading up to the event. We started riding that wave as soon as we got the phone call and the nod from Andrew and Ivan (of the Dieline).

Are Andy and I excited? Oh yeah, for sure! Are we also terrified and nervous? You bet. And even though we had a defined topic and a description of what we want to address in our presentation, we still need to come up with the details and organize our thoughts and create a presentation around it all. Not to mention the task of figuring out how to make all of that information interesting and most importantly helpful to the hundreds, if not thousands(maybe? who knows?) of faces that will be glaring back at us. *gulp*

So, we shut ourselves away in a room for a couple of hours and began to really look at our design process. How we interact with packaging design. Where we get hung up, where we thrive and how we can ultimately be better. We emerged with some solid direction, an outline and a really great idea… it involves Bruce Springsteen. And, that’s all we can share at this point.

But, do you remember that wave we talked about a few minutes ago? The wave of emotion that takes you from terrified to excited, from paralyzed to heart-racing? We are experiencing the whole gamut as we prepare for this conference. Coming up with the major outline for our presentation gave us a giddy high. We let out a big sigh of relief. Even though we are not even half way done with the work we need to do, we are feeling more and more prepared every day.

Click here to read Buttermilk Goes to Boston – Part 3

Buttermilk Goes to Boston – Part 1

“Buttermilk Goes to Boston” is a four part blog post about our journey to speaking at this year’s The Dieline Conference. We’ll post an update every month leading up to May when we finally head north to present “Oops, I Became a Packaging Designer” at the conference.

When we first saw the call for proposals for the 2014 Dieline Conference we didn’t really think too much of it. We had the amazing opportunity to speak in 2012 at the very same conference and didn’t think we had much of a chance to present again. We had a blast presenting, but also really enjoyed attending in 2013 as spectators. But something deep inside of us said “Go! Send in an idea!” So we decided to try once again to speak at our favorite conference.

Our initial ideas weren’t very good, or should I say MY initial ideas weren’t very good. I usually need a little reigning in. Then Alex had a brilliant notion of how most of us become packaging designers out of the blue without a whole lot of training or guidance. Whether its the case, like us, where your company was working with an outside agency and decided to give you one of those packaging projects, and you did a great job, so you got more and more until packaging design eats up a lot of your daily work. Or maybe you sought out a career in packaging design and were lucky enough to find that dream job. But for most of us, it just happened. I remember listening to Andrew Gibbs (founder of The Dieline) speaking to Debbie Millman on her Design Matters Podcast about how theres no “Packaging Design” Major in college. If you’re lucky enough to design packaging, you learn on the job and through real world experiences.

Brainstorming about great session topics got us thinking back on our first HOW conference in 2009. What kind of presentations were most inspiring to us? What type of session do we think attendees would find most inspiring/enlightening/useful and able to relate to? What do today’s designers need to hear?

We settled on this idea of the “accidental packaging designer” hoping attendees will be able to relate if they, like us, are struggling to find their voice, be heard, make a mark and figure it all out. We don’t claim to have all the answers, but we do love to share our story and inspire other designers to go for “it”. Whether “it” is taking on the packaging design that your company is currently outsourcing or starting your own business or presenting at the biggest packaging design conference in the USA!

So, Ivan and Andrew loved our idea. So much, in fact that even though the presentation time slots were already booked, they managed to make a spot for us (insert major ego boost here). After quite a bit of back and forth about whether our topic was more suited for a workshop or a general session, Andrew and Ivan got on the phone with us and formally invited us to present our topic as the opening session for The Dieline Conference.  

I think our exact words were “Ohmygosh… WOW….are you sure?!” Followed by a series of “yesses” and “thank yous”. If Andrew and Ivan, the experts in our field, had faith in us, then how could we not put every bit of ourselves into this presentation? And so it begins, the preparation of the presentation.

Stay tuned for:
Buttermilk Goes to Boston: Part 2
What in the world are we presenting?

Click here to read Part 2