Our insights from this year’s Expo West | Our Favorite Favorite Finds

About a month ago we attended Expo West in Anaheim to walk the many aisles and see innovative & inspiring products. The following posts run through our insights and finds we’re excited to share.

Expo West is one of the largest, if not the largest, trade show for the natural products industry. With over 3000 exhibitors and estimates of 80,000 – 100,000 attendees it can be an overwhelming and claustrophobic experience – but it can also be very helpful and inspiring.

We went this year and spent 3 days soaking up all the emerging trends, innovative brands, and inspiring entrepreneurs who move the needle for the industry. We’re excited to share our insights and discoveries with you below.

Our Very Favorite Finds & Discoveries

We always do a ton of research before the show and map out the exhibitors we know we want to see and meet, but there are always folks we discover on the fly wandering the aisles.

Soma Kombucha, one of the many kombuchas we tasted, is our favorite. The flavors are super subtle and very tasty. Design-wise we are impressed with the gold accents on the label and the bottle is custom – even with a design in the bottom of the glass. We really appreciate all these amazing details.

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The Bitter Housewife is the whole package – bitters bottled in a flask shape with cool retro custom shaped diamond labels. The colors and typography used also have a vintage feel.

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Blume Honey Water was one of our favorite unique products. A subtly sweet and refreshing drink with interesting flavors like Vanilla Citrus and Ginger Zest. We also really like the bee/honey dipper character that appears on the labels.

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Tea Drops is one of our favorite whole package products – cool packaging design and an innovative product. We like the playful, whimsical feel of the packaging which matches the light fun brand personality. The product is very cool – the tea isn’t in tea bags, it’s made into “drops” that dissolve as the tea brews so there’s no waste.

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Enjoy our other stories from 2018 Expo West:

Sustainable Innovation

Color Stories

Special Printing Effects

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