Part 1: A little context & background: Why?
This is a series of posts about our recent website redesign. Click the links below to learn all about it.
Every project starts with the simple words: “I’ve been thinking- we should…” or something along those lines and then grows exponentially from there. In our case it was “We should redesign our site.” To which we thought no problem! We’re designers – we can do this in our sleep. Plus it’s our own site! How hard can it be? Well it turns out quite hard.
Redesigning a site is not just a logistical decision that’s made, its also a deep down almost spiritual, inward looking path that is taken that requires some soul searching. We asked ourselves questions like: Who are we? Why do we exist? How do we present ourselves to the outside world? How do we present our work? These and many other questions are important to think about when you have this opportunity to refresh your look online.
When we started investigating who Buttermilk is we started to finesse certain aspects of our studio’s personality. We’ve always thought of ourselves as a “packaging design studio” – but what does that really mean? Well to us it makes perfect sense, but to many of the folks we met out networking it wasn’t clear what “packaging” actually is. Is it the substrate products go into? Are we product designers? Are we printers? So we tried to really dig down to the heart of what we do and that is:
“Helping brands speak to customers from the shelf.”
We really feel like this statement sums up the work we create at Buttermilk. And speaking to customers isn’t just limited to a product on a grocery shelf. All brands have “customers” and a “shelf” they sit upon and whether we’re collaborating with you to create a logo, a website, or our favorite; packaging design, we will help you speak clearly.
We also looked at how our work is presented and wanted a more uniform and elegant display of our portfolio. We pour a lot of heart and soul into our work and want to make sure we’re putting the best face out there for each piece.
So as you can see the decision to redesign your site is not one to take lightly or without preparation but if you use it as an opportunity to refine your presentation and your message it’ll be a success!
Stay tuned for next week when we discuss putting together a great team to help with the epic undertaking of a redesign!