Wanting to create a look different from the category leaders, we designed packaging for The Fresh Market’s baking line inspired by the bakers themselves, featuring a photograph of one prminently on the front. We were inspired by vintage, utilitarian fonts to evoke the feeling of a string ingredient which can be used in just about anything in the kitchen. The black and white photograph juxtaposed against the pops of color gives the packaging strong shelf presence.
*Designed with the In-House Team at The Fresh Market
The Fresh Market