The Fresh Market wanted to give their new line of premium chocolates an Italian flair but didnt want it to hit the customer over the head with a flag or some other cliche. We were given the direction to explore the use of characters from the Commedia dell’Arte, a form of theatre from the Renaissance. In our research we also discovered marbled paper which was also popular during the same time. So we set out to create packaging that included an illustrated character and marbled paper, which we created by hand.
*Designed with the In-House Team at The Fresh Market
The Fresh Market