These delicious and organic jams and jellies needed packaging which reflected the simple and high quality product inside. We hand watercolor painted each fruit for the label to really drive home the natural aspect of the product as well as give prominence to the main ingredient. We also identified a perfect handwritten font for the packaging which was hand lettered by a fellow co-worker.
*Designed with the In-House Team at The Fresh Market
May 13, 2015
The Fresh Market