Tasked with creating a design that needed to look different than anything else in the freezer case, we chose a type driven direction without product imagery. We were inspired by letterpress printing and the rustic look of The Fresh Market’s Thin Crust Pizza. The bold look of the packaging grabs the customer from behind the freezer door helping make this one of their most popular private brand products.
*Designed with the In-House Team at The Fresh Market
The Fresh Market