Unpacking after 99U – Part 1

It’s been a little over a week since I left for New York City to attend the 99U Conference but it feels like a lifetime. I had such a great time exploring not only the city but also the far flung reaches of the other folks who identify themselves as being part of the design/creative industry. I’ve tried to organize my thoughts into two parts  – the City and the Conference. This is only a peek into everything I took away from both but I hope it sheds some light on an amazing few days.

Part 1 | The City

I made sure to arrive a couple of days before the conference to give me a little time to get out and explore as best as I can. Some of my goals included meeting up for dinner and drinks with a great client, Ty, from Dr. Harvey’s, sitting down with Steven from Brooklyn Roasting, and wandering through Brooklyn in search of amazing shops and packaging design – all of which I accomplished.

Dinner & Drinks

Getting to know clients on a human level is so important so when you have an opportunity to unplug and just discuss life over food and drinks you jump on it. We started at Westville East – a great little restaurant in the East Village. From there we ended up at the Summit Bar, another East Village establishment. I was amazed at the creativity exhibited in the cocktails. Ingredients from all over the board. We ended the evening at The Wayland, a great little juke joint that made this southern boy feel right at home. We discussed current projects, got some work done, but also got to learn a lot about each other which I believe is helpful when I need to do my job solving problems for his company.

Brooklyn Roasting

My first stop in Brooklyn was with Steven Jewett, bookkeeper(among many other things) for Brooklyn Roasting. Steven showed me around the roastery and gave me a unique peek into the business, all while I sipped on a cortado – my new favorite coffee drink. I was able to hang around and watch the roaster run and chat with some other patrons about their love for Brooklyn Roasting. —insert pics—-These folks are beyond successful and do a great job bringing the gospel of great coffee to the masses. I was able to glean a lot of learnings to bring to my client, Virgin Islands Coffee Roasters.

Brooklyn & Beyond

After getting properly caffeinated and devising my final game plan I hit the streets in search of cool markets and packaging. My first stop was just checking out the views:

After wandering around like a legit tourist I made my way to Foragers – a really cool market with a ton of interesting products from Brooklyn and all over. I went way over my R&D budget buying up innovative coffee, granola, and chocolate packaging just to name a few. The interior of Foragers is really inspiring too with a great aesthetic and vibe letting everything speak for itself.

 

I wandered farther down into Brooklyn and found The Greene Grape – another great market. The store design was really nice and each department had its own vibe. I picked up some pretty and tasty goods and sat out on a bench in front and chatted with Brooklynites having their lunch and hearing their perspective on their neighborhood and the kinds of products they find themselves buying these days. Ginger shots kept popping up so who knows- that might be the next big thing.

 

The rest of the time in the city was spent attending the conference (see Part 2) and taking short little trips on foot – here’s a few of my favorites:

Great Coffee Shops:

Lucky Goat

Annex | The Greene Grape

Rex Coffee

Favorite Lunch Place:

The Meatball Shop

Favorite Area to Wander:

Central Park

Favorite Bar:

The Wayland

Stay tuned for Part 2 where I discuss the conference and some of the takeaways I learned.