CASE STUDY

Daily Crunch

A Packaging Refresh That Sharpened Messaging, Elevated Shelf Presence, And Reinforced #1 Category Positioning At Erewhon

Packaging Design, Brand System Refinement, Messaging + Hierarchy

Services

Stronger Shelf Presence, Clearer Buyer Conversations, Continued #1 Category Positioning At Erewhon

Outcome

Packaging system refresh across the full SKU lineup, evolving from cluttered messaging to a simplified, scalable design system

Scope

Match the packaging to the brand's momentum and position Daily Crunch as the national-caliber brand it was becoming

Goal

Health-conscious snack shoppers looking for clean-ingredient, sprouted nut options at premium and natural grocers

Audience

#1

Selling Nut Brand By Units Sold At Erewhon, Week After Week For Months

AFTER

BEFORE

Two packages of Daily Crunch sprouted nut snacks in cacao with sea salt flavor, one in a light purple bag and the other in a darker purple bag, featuring images of chocolate-covered nuts and whole nuts, with labels indicating high protein, low sugar, and non-GMO verified.

Daily Crunch Had Serious Momentum — #1 In Their Category At Erewhon, Growing Distribution, And A Loyal Following — But The Packaging Hadn't Kept Pace. In A Competitive Snack Aisle, The Brand Needed To Look As Strong As It Performed.

THE STARTING POINT

Daily Crunch had built something real. The product was winning on merit — earning the #1 nut brand position at Erewhon by units sold, week after week for months. But the packaging wasn't communicating with enough clarity or confidence where it mattered most: on shelf, in buyer conversations, and across a growing SKU lineup. The brand had outgrown its look, and the gap between product quality and shelf presentation was becoming a growth limiter.

THE CHALLENGE

We built the refresh around one principle: less is more. We simplified the visual hierarchy, replaced illustrated imagery with real product photography, reduced callout icons from several to just two, and gave the logo more presence on pack. The Seed Oil Free Alliance certification moved to the front panel. Richer, deeper color gradients strengthened shelf interruption across the lineup. Every decision was made to help Daily Crunch read faster on shelf and scale easier as new flavors — like Cherry Berry — rolled out.

OUR APPROACH

A bowl of yogurt topped with orange slices, pomegranate seeds, blueberries, cashews, almonds, and walnuts next to a pink packet of Daily Crunch cherry-flavored sprouted nut snacks on a light blue tiled surface.
A small shopping cart filled with oranges, surrounded by flowers and snack bags, on a wooden surface.
Blue bag of Daily Crunch Sea Salt Sprouted Almonds on a kitchen counter with wooden utensils, cheese blocks, a bowl of almonds, and a green plant.
Shelf with jars of assorted pasta and beans, plus packets of snacking nuts labeled 'Daily Crunch' in green and red packaging.
Assorted bags of Daily Crunch sprouted nut snacks on a kitchen countertop with a bowl of lemons and wooden utensils in a white vase. The bags include dill pickle, sea salt, cocoa + sea salt, and turmeric + sea salt flavors, set against a blue and white tiled backsplash.
A bag of Daily Crunch Mediterranean Medley sprouted nut and seed mix on an outdoor table, with two glasses of white wine and a bowl of assorted fruit and nuts, overlooking a scenic body of water and hills in the background.