SERVICES
Food and beverage packaging design, built to show up retail ready.
We're a food and beverage packaging design firm. From brand strategy through shelf-ready packaging, websites, and sales materials, we handle the full brand ecosystem CPG companies need to win at retail.
01
Every project starts here. Before we design anything, we get clear on your category, your competition, your customer, and what will actually make your brand win at shelf. Whether you're an artisan brand entering retail for the first time or an established company sharpening your positioning, strategy keeps every decision that follows grounded in something real.
Brand strategy
What’s included:
Competitive analysis
Category research
Consumer positioning
Stakeholder alignment
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This isn't a deck that sits in a drawer. It's the working foundation that shapes your identity, your packaging, your messaging, and how you show up in buyer meetings. We dig into what's already working, what's holding you back, and where the real opportunity is. By the time we move into design, there are no guesses. Every creative choice has a reason behind it.
02
Brand Identity
Your identity is the complete system that makes your brand feel like one brand everywhere it shows up, not just a logo and a style guide that lives on a shelf. We build identity systems that hold together across packaging, websites, social, sales materials, and trade shows.
What’s included:
Logo design
Visual identity
Typography and color palette
Naming and taglines
Messaging architecture
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For food and beverage brands, identity has to do more than look good on a screen. It has to translate to a bag, a box, a bottle, a shelf talker, an Amazon listing, and a sell sheet, all while staying cohesive and recognizable. We design identity systems with that reality in mind from day one. Whether you're a specialty food startup building from scratch or an established CPG brand that's outgrown its original look, the identity we build is designed to scale with you.
03
Packaging Design
This is where most of our clients feel the biggest impact. Great packaging does three things in about two seconds: it gets noticed, it communicates what the product is, and it gives the shopper a reason to pick it up. We design for that reality, a crowded shelf where your product sits next to brands with bigger budgets and more facings, not a portfolio shot.
What’s included:
Primary packaging design
Full SKU systems and line extensions
Seasonal and limited-edition packaging
Club store formats
Production consultation, concept through print-ready files
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We handle everything from initial concept through print-ready files, working closely with your printer and co-packer to make sure what we design actually produces the way it should. Every decision we make, from hierarchy and typography to color blocking and photography direction, is built to perform in a competitive retail environment. We work across every category in food and beverage: frozen, refrigerated, shelf-stable, snacks, baked goods, condiments, sauces, beverages, specialty food, and more.
04
Brand & Packaging Refresh
Your product has evolved, and your packaging should too. A refresh isn't about starting over, it's about leveling up. We help brands that have outgrown their current look modernize their presence without losing the equity they've already built with buyers and shoppers.
What’s included:
Logo refinement
Packaging system updates
Hierarchy and messaging improvements
Visual language evolution
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Most of our refresh clients fall into one of two camps: either the brand launched with packaging that was "good enough" and now needs to look the part for bigger retail opportunities, or the brand has been around for a while and the packaging no longer reflects the quality of the product inside. Either way, the goal is the same: show up looking more polished, more intentional, and more competitive without confusing the customers who already know and love you. We've done this for brands moving from indie retail to national grocery, from farmers markets to The Fresh Market, and from DTC to full omnichannel distribution.
05
Your brand doesn't just live on a shelf. It lives on Amazon, Instacart, in a Costco end cap, on a shipper display at checkout, and on a shelf talker next to your competitor. We design the full retail ecosystem so you show up as the same brand everywhere a shopper finds you.
Omnichannel Retail Design
What’s included:
Point of sale materials and shelf talkers
Shipper displays and end caps
Club store packaging
Amazon A+ content
Instacart banners and digital storefronts
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Consistency matters here. A shopper who sees your product on a shelf, then finds it on Amazon, then spots it in a display at their local specialty food store should feel like they're encountering the same brand every time. We make sure your visual system translates cleanly across all of those touchpoints without losing impact or clarity. This is where a lot of brands fall apart: the packaging looks great but the Amazon listing looks like an afterthought, or the sell sheet doesn't match the shelf presence. We close that gap.
06
Website, Sales & Marketing Materials
Packaging gets you on shelf, but the rest of the ecosystem gets you in the door and keeps you growing. We design everything a food and beverage brand needs to look credible and prepared at every stage of the sales process, all as part of one cohesive system.
What’s included:
Shopify e-commerce websites
Squarespace content/brochure websites
Sell sheets and pitch decks
Trade show booth design
Product photography direction
Amazon A+ content and branded merchandise
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We think of these as the support system around your packaging. Your sell sheet is often the first thing a buyer sees before they ever encounter your product on shelf. Your website is where investors, press, and consumers go to learn more. Your trade show booth is where you make a first impression in a room full of competitors. None of it works if it feels disconnected from the brand you're building. We design all of it as part of one cohesive system so your brand tells the same story whether someone finds you on a shelf, in a pitch deck, or on their phone.
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