Identity Design

Packaging System Design

Eureka Tortilla

Eureka Tortilla approached Buttermilk Creative to refresh its packaging system and strengthen its presence at retail. We developed a bold, highly legible design that elevates brand recognition, clarifies product differentiation, and positions Eureka as a modern, flavor-forward brand in a traditionally conventional category.

  • As the brand prepared for retail expansion, the opportunity was to create a packaging system that could stand out on shelf while scaling across formats. Our approach focused on clarity and visibility—amplifying the Eureka name for immediate recognition and introducing a flexible “content band” to organize key information such as flavor cues and product claims. A vibrant, flavor-led color system helps shoppers quickly navigate the lineup, supported by expressive typography that reflects the brand’s energy and optimism.

    Designed for flexible packaging formats, the system prioritizes bold, legible elements that maintain integrity across materials and environments. The result is a cohesive, contemporary identity that stands apart from category norms while remaining highly functional at shelf—positioning Eureka Tortilla as a confident, differentiated brand that brings flavor and personality to the forefront.


Unsalted flour tortillas topped with blueberries, peanut butter, and various fruit preserves, arranged on a flat surface.
Package of Eureka pickled jalapeño and carrot tortillas surrounded by several unrevealed tortillas on a green background.
Person spreads peanut butter on a tortilla with a butter knife, with more tortillas and peanut butter on a plate, a glass of water, and a pack of tortillas on the table.
Plate with a fried egg, avocado slices, baked flatbread, and lemon wedges on a yellow plate.
Hand holding a Eureka Cinnamon Horchata tortilla bag with a tortilla partially out of the bag, balanced on a stack of cinnamon sticks.
Eight round, beige gluten-free rice cakes topped with whipped cream, green peppercorns, and colorful spices. In the center, there is a black and white Eureka Tortillas bag with product details and certification labels.
Assorted Mexican food items on colorful backgrounds, including a burrito, various types of tacos, tortilla chips, a taco salad bowl, and a dessert taco with whipped cream and blueberries.
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