A Packaging Refresh That Elevated Shelf Presence, Unlocked Flavor Expansion, And Opened The Door To New Retail Opportunities

Piedmont Pennies

CASE STUDY

Packaging Design, Brand System Refinement, Messaging + Hierarchy, SKU System, Retail Readiness

Services

Stronger Shelf Presence, Retail-Ready Packaging, Scalable SKU System, ~10-25% Improvement After Relaunch

Outcome

Full packaging refresh across formats, including foil-backed pouch bags and foil-printed gable boxes, with updated messaging, product storytelling, and a scalable system for flavor expansion

Scope

Create packaging that felt premium enough for boutique retail, credible enough for grocery buyers, and flexible enough to grow beyond a single SKU

Goal

Specialty food shoppers and gift buyers at retailers and high-end boutiques looking for a premium, Southern-rooted snack

Audience

20%

Improvement After Relaunch

Two bags of Piedmont Pennies snack foods, one labeled oven baked cheese snacks and the other original sharp cheddar baked biscuit bites, both featuring images of cheese-flavored snacks on the front.

BEFORE

AFTER

Piedmont Pennies Had A Great Product But Only One Flavor And One Package. The Existing Look Wasn't Scalable, Didn't Feel Premium Enough For Boutique Retail, And Wasn't Giving Buyers A Reason To Say Yes.

THE STARTING POINT

Piedmont Pennies had built a loyal following, but the packaging was holding the brand back. Buyers weren't immediately getting it. The look didn't stand out on shelf, and it didn't signal the premium quality of the product inside. With only one flavor and one package format, the brand had no room to grow. Becca knew the product deserved better, but the packaging wasn't telling that story.

THE CHALLENGE

We designed a packaging system built for where Piedmont Pennies was headed, not just where it was. We introduced gold foil elements across both pouch bags and gable boxes to elevate the premium feel and justify the price point. We added product storytelling through callouts and brand story copy, giving shoppers and buyers a reason to pick it up and understand what makes it special. Most importantly, we built a scalable design system that made flavor expansion seamless, turning a single-SKU brand into a full lineup ready for both retail shelves and high-end boutiques.

OUR APPROACH

“What began as a single-product brand evolved into a platform for seasonal flavor expansion and broader retail growth through a packaging system designed to scale.”
— Becca Wright, Founder, Piedmont Pennies
A person holding a box of Piedmont Pennies breaded biscuit bites at a table with cheese, wine, flowers, and charcuterie.
Package of Piedmont Pennies Parmesan and Herb Baked Biscuit Bites with rosemary sprigs, cheese chunks, and some cooked biscuit bites on a white background.
Three red and green chili peppers, a packet of Piedmont Pennies spicy chipotle cheddar baked biscuit bites, two crumbled pieces of cheddar cheese, a pile of red spice, and some broken pieces of baked biscuits on a white background.
Three bags of Piedmont Pennies baked biscuit bites in flavors Parmesan & Herb, Original Sharp Cheddar, and Spicy Chipotle Cheddar, arranged side by side on a white background.
A bag of Piedmont Penny's baked biscuit bites with chunks of cheddar cheese around it on a white background.
A box of Piedmont Pennies spicy chipotle chip baked biscuit bites on a woven mat on a wooden table, next to a glass jar with yellow and white flowers, with a woman in white standing behind it, holding a white container.