AI is shopping for your customer. Is your brand on the list?
When a shopper asks ChatGPT, Perplexity, Gemini, Amazon's Alexa, Instacart, or a retailer's own assistant for a recommendation, an AI reads your product, and a lot of what it reads comes straight off your package. Most brands were never designed for that reader. The Read shows you what the machine sees on your pack, and we fix it.
Before you call anyone, run this test.
TRY IT YOURSELF, RIGHT NOW
In ChatGPT, turn on Temporary Chat so your history doesn't skew the result. Don't type your brand name, and don't type your category. Describe the problem your product solves, the way a shopper would. "Something clean and crunchy for my 3pm crash." "A drink to wind down without the alcohol." If your brand doesn't come up, that's your wake-up call. The gap between what's true about your product and what the machine can see is exactly what the packaging read closes.
AI shopping is here. And accelerating.
of shoppers would use an AI that suggests meals and fills their cart.
of 2025 holiday retail sales were influenced by AI agents.
grocery shoppers using AI, now versus within a year.
There was the physical shelf. Then the digital shelf. Now there's a third one.
THE THIRD SHELF
It's the shelf an AI reads on the shopper's behalf. An AI assistant never sees your bag. It reads your product two ways: as words pulled from your listing, and as an image run through a vision model.
If your best claims live as badges, or never made it into the data fields, the machine can't read them. Your product goes invisible, not because it's worse, but because it's unreadable.
We show you your pack the way an AI reads it.
WHAT YOU GET
We put your front-of-pack in front of the same kind of AI that's now reading it for shoppers, and show you what it catches, what it misses, and what that's costing you at the moment someone's deciding. All we need to start is a photo of your pack and your honest claims.
What the machine sees
We read your front-of-pack the way a vision model does, and show you exactly what it pulls, and what it can't.
What to change on the panel
The specific on-pack moves: hierarchy, sizing, claim language, occasion cues. A design direction, not a data to-do list.
Where the pack goes quiet
The claims and cues that are true on your bag but invisible to the reader, and what that silence costs you.
The data, flagged not sold
If something's off in your listings or feed, we'll point it out. But that's a hand-off. Our work is the package.
HOW IT WORKS
Three steps.
1
You send your pack
A photo of your front-of-pack and the honest claims you can back up. That's it.
2
We read it like the machine does
We show you what an AI sees on your pack, and where it's going quiet.
3
We fix it on the pack
Message, hierarchy, and design so your truth reads clearly, to a shopper and to the machine reading it.
WHERE IT GOES FROM HERE
The Read finds it. We fix it on the pack.
The Read is the front door. When it shows what's going quiet, we do the part only a design firm can: the claim language and hierarchy on your front-of-pack, and the redesign that makes your truth read at a glance, to a shopper and to the vision model reading it. The listing and data work we'll point you to, or hand to your team or a tool. Software can tell you what's wrong. We change the thing on the shelf.
START
The Read
The packaging read. Fully creditable toward the work below.
FIX
Message & hierarchy
What your front-of-pack says, and in what order, for both a shopper and a vision model.
EXECUTE
Packaging & brand
The redesign that makes your product legible on the shelf and to the machine reading it.
PROVE
A pack that reads
Your front-of-pack lands clearly, for a shopper and for the machine reading it in one.
Built for food and beverage brands that deserve to be found.
WHO IT'S FOR
If you already have a strong product and want to be found by the newest buyer in the aisle, The Read is for you. Launching, scaling, or fresh off a redesign, if a shopper is asking an AI for what you make, this shows you what your pack is telling it.
See what the AI sees.
Send us your pack and we'll run the Read.
FAQs
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It's the packaging read. We look at your front-of-pack the way an AI does, show you what it sees and what it misses, then fix it on the pack. A design read, not a listings report.
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No. To run The Read we only need a photo of your front-of-pack and your honest claims. We never ask for sales, revenue, or conversion data.
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Sometimes, and that's our wheelhouse. Often it's light, sizing up a claim, tightening hierarchy, adding an occasion cue. Sometimes it's a fuller refresh at your next print run. Either way it's design work on the pack, not a data project.
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No. The Read only makes the true, substantiated claims you already make more legible to AI. We never invent claims. You own the accuracy and regulatory compliance of anything you publish, and we always recommend running new claim language past your regulatory counsel.
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A brand and packaging firm for food and beverage CPG, founded by a team that came from the buyer side of retail. We make packaging that's built to sell, and now built to be found by AI.
We don't promise you'll get recommended or placed. Nobody can, and anyone who says otherwise is selling something. What we do is build the conditions for discovery, the same way we make a package shelf-ready. And we only ever amplify the true claims you can already make, we never invent claims.
THE HONEST VERSION