Find out what AI sees when it reads your package.
There's a new shelf your brand has to win, and you can't see it. When a shopper asks ChatGPT, Perplexity, or Instacart's assistant for a recommendation, an AI reads your product and decides if you make the list. Most brands are invisible at that exact moment. The Read shows you where you stand, and how to fix it.
THE THIRD SHELF
There was the physical shelf. Then the digital shelf. Now there's a third one.
It's the shelf an AI reads on the shopper's behalf. An AI assistant never sees your bag. It reads your product two ways: as words pulled from your listing, and as an image run through a vision model.
If your best claims live as badges, or never made it into the data fields, the machine can't read them. Your product goes invisible, not because it's worse, but because it's unreadable.
WHAT YOU GET
The Read tells you exactly where you surface, and where you disappear.
We run your product across the AI shoppers people actually use, from broad questions down to "add it to my cart." All we need to start is your front-of-pack image and your honest claims. No sales data required.
Your Read score
A clear grade across the eight things an AI reads on your pack and in your listing.
A prioritized fix list
Most of it listing and content work that needs no redesign.
The query map
Where you win, where you vanish, and who gets recommended instead of you.
The proof
Real examples of your claims surfacing on one platform and disappearing on another.
HOW IT WORKS
Three steps.
1
You send the basics
Your front-of-pack image and the claims you can honestly make. That's it.
2
We run the Read
We test your brand across the AI assistants and score how the machine reads your package and your data.
3
You get the fixes
A clear report and a prioritized action list, so your team knows exactly what to change first.
Fewer than 1 in 5 brands
show up both often and consistently in AI answers.
The shelf is wide open right now. The brands that get read well today are building a head start.
WHO IT'S FOR
Built for food and beverage brands that deserve to be found.
If you already have a strong product and want to be found by the newest buyer in the aisle, The Read is for you. Launching, scaling, or fresh off a redesign, if a shopper is asking an AI for what you make, this tells you whether you're in the running.
See what the AI sees.
Send us your pack and we'll run the Read.
FAQs
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A diagnostic from Buttermilk Creative that measures how discoverable a food or beverage brand is to AI shopping assistants like ChatGPT, Perplexity, Gemini, Amazon's Alexa, and Instacart, and gives a prioritized plan to improve it.
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No. To run The Read we only need your front-of-pack image and a quick confirmation of your honest claims. We never ask for sales, revenue, or conversion data.
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Usually not. Most of the fixes are in your listing data and content. Any package changes are light and additive, for whenever a print run comes up.
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A brand and packaging firm for food and beverage CPG, founded by a team that came from the buyer side of retail. We make packaging that's built to sell, and now built to be found by AI.
THE HONEST VERSION
We don't promise you'll get recommended or placed. Nobody can, and anyone who says otherwise is selling something. What we do is build the conditions for discovery, the same way we make a package shelf-ready. The assistants reward products that are legible, specific, and consistent. We make yours legible enough to get considered in the first place.