Packaging System Design
Packaging Architecture
Brand & Visual Equity Refinement
SKU Expansion
Custom Illustrations
Aux Délices des Bois
A flexible packaging system builds on the heritage and personality of Aux Délices des Bois, preserving the distinctive character customers already recognized while creating greater clarity and consistency across the brand. Refined hierarchy, an expanded illustration library and a more intentional visual system provide a foundation for growth across new products, categories and packaging formats.
-
With national distribution and established brand equity, Aux Délices des Bois didn’t need a wholesale reinvention. We evolved the existing packaging by reorganizing the front-of-pack hierarchy to communicate product type, key attributes and points of differentiation more clearly, while retaining the color, personality and visual cues that made the brand recognizable. The result feels familiar to existing customers while creating a stronger, more organized presence at shelf.
To give the brand greater flexibility as the portfolio expanded, we developed a packaging system that could work across a diverse range of products and formats while still reading as one cohesive family. Building from the original truffle pig illustration, we created a library of playful characters that extends the brand’s distinctive personality across new offerings. Together, the illustration language and packaging architecture bring structure to an increasingly varied portfolio—allowing Aux Délices des Bois to grow without losing the charm and individuality at the heart of the brand.
