Identity Design

Packaging System Design

Illustration

Marketing Collateral

Credits: Alán Barba, Illustrator

Calaveras Energy

Rooted in aguas frescas flavors and inspired by the spirit of Día de los Muertos, Calaveres Energy brings a bold cultural perspective to the energy drink category. We developed a vibrant brand identity, packaging system, and suite of marketing materials, brought to life through custom illustrations by Alán Barba—creating a distinctive, high-impact brand designed to stand out on shelf and connect with a new generation of consumers.


  • The opportunity was to create a brand that could stand apart in a saturated energy drink category while staying true to its cultural inspiration. Our approach focused on blending bold Latin flavor cues with a clean, functional energy proposition—highlighting ingredients like natural caffeine, guayusa, lion’s mane, electrolytes, L-theanine, and L-carnitine. We developed a visual identity that feels both expressive and intentional, using vibrant color, strong typography, and a clear hierarchy to communicate flavor, function, and personality at a glance.

    Custom illustrations by Alán Barba play a central role in the system, bringing the calavera motif to life in a way that feels modern, ownable, and deeply rooted in tradition. The packaging was designed for strong shelf impact and scalability across SKUs, while the extended suite of marketing materials ensures a cohesive brand experience across touchpoints. The result is a culturally resonant, visually distinctive brand that delivers both emotional connection and functional clarity—positioning Calaveres Energy as a fresh, differentiated voice in the energy space.

A can of Calavera energy drink with a sugar skull design on it, surrounded by fresh lime slices and mint leaves, with splashing water on a yellow background.
A can of Claveras energy drink with a decorative sugar skull design and colorful fruit graphics, labeled as zero calories with grapefruit, starfruit, and hibiscus flavors.
Six cans of CALAVERA'S functional energy drinks in a row, each with a colorful sugar skull design and flavor labels including Original, Zero Original, Hurricane, Hibiscus Lime, Cucumber Mint Lime, and Strawberry Lime, outdoors on a wooden surface with green foliage background.
A van with colorful Day of the Dead skull and flower artwork parked against a backdrop of mountains and trees.
A colorful canned energy drink labeled 'Salvador' with a skull design, surrounded by fresh pineapples, purple passionfruits, and slices of passionfruit on a patterned surface, against a backdrop of a partly cloudy sky.
A can of Galactic energy drink with a sugar skull design on it, surrounded by tropical fruits like grapefruit, starfruit, yellow apple, and hibiscus flowers, against a blue sky with clouds.
View More Work