My Better Batch
Packaging System Extensions
Seasonal SKU Development
Club Retail Packaging (Costco)
As My Better Batch expanded, we partnered with the brand to extend its packaging system across seasonal LTOs and club retail formats, including Costco. The result is a flexible, scalable system that maintains strong brand recognition while adapting to new formats, retail environments, and moments of purchase.
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The opportunity was to build on the existing brand system without losing consistency. Seasonal SKUs needed to feel fresh and timely while still unmistakably My Better Batch, requiring thoughtful use of color, messaging, and graphic elements to create distinction without fragmentation. At the same time, expanding into Costco introduced new challenges around scale, hierarchy, and value communication—demanding a packaging approach that could perform in a larger, high-volume retail context.
Our approach focused on systemization and adaptability—refining layouts, typography, and content prioritization to suit each format while preserving the brand’s playful, premium feel. The result is a cohesive extension of the brand that works seamlessly across seasonal launches and club retail, supporting continued growth while maintaining a consistent and recognizable presence at shelf.
