Meltémi Greek Yogurt

As Whitley’s Peanut Factory continued to expand its product portfolio, the brand needed a more cohesive identity and packaging system that could support growth while honoring its long-standing heritage. We partnered with the team across identity design, packaging system design, seasonal packaging development, and secondary packaging design to modernize the brand in a thoughtful, evolutionary way. From refining core brand assets and organizing a complex product portfolio to creating scalable systems for seasonal offerings and fulfillment packaging, our work established a stronger foundation for growth while preserving the recognition and trust Whitley’s has built over generations.

Our work began with a refinement of the Whitley’s logo, updating its appearance to feel more relevant and contemporary while preserving the familiarity and legacy that loyal customers value. From there, we developed a comprehensive packaging system designed to bring order and clarity to a family of more than 250 SKUs spanning multiple product categories, formats, and packaging types. Through a stronger visual hierarchy, improved messaging structure, and a disciplined system for flavor and product differentiation, we created a more unified brand experience that is easier for consumers to navigate both online and at shelf.
To support continued growth, we helped introduce a new family of stand-up pouches across multiple sizes and established a scalable framework for future product launches. We also refined the brand’s storytelling and front-panel communication, developing a family of icons that clearly identify flavors, product attributes, and key differentiators. Beyond core packaging, we extended the system to seasonal and limited-time offerings, as well as a suite of branded shipping boxes and fulfillment packaging. Together, these efforts created a flexible, cohesive packaging ecosystem that strengthens the Whitley’s brand while supporting its continued evolution across channels and product lines.