Identity Design
Packaging System Design
Website Design and Development
My Better Batch
My Better Batch partnered with Buttermilk Creative to build a cohesive brand identity, packaging system, and e-commerce website designed to stand out in a crowded baking aisle. We created a bold, approachable visual system that balances playfulness with clarity—helping the brand communicate quality, convenience, and homemade appeal at a glance while establishing a strong foundation for retail growth and future expansion.
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At launch, the opportunity was to translate the brand’s warmth and authenticity into a visual system that could compete on shelf. We developed a vibrant identity and packaging system using expressive typography, a dynamic color palette, and clear messaging hierarchy to differentiate the product and reinforce key benefits. The system was designed with flexibility in mind, allowing it to extend seamlessly across seasonal flavors and future SKUs while maintaining strong recognition and consistency.
Beyond packaging, we brought the brand to life digitally through the design and development of an e-commerce website. The experience balances storytelling, product education, and conversion—creating a seamless path from discovery to purchase. Together, the work establishes My Better Batch as a fresh, modern presence in the category, aligning the brand experience across every touchpoint and supporting continued growth.
