NoBull Burger

Identity Design

Packaging System Design

Website Design and Development

Credit: Dhanraj Emanuel, Photographer

Built on a commitment to honest, whole-food ingredients, NoBull Veggie Burger needed a refreshed brand presence that could better communicate its authenticity in an increasingly crowded plant-based category. We developed a bold, modern identity system spanning packaging and web, using ingredient-forward food photography to highlight the fresh, recognizable ingredients used in each veggie burger. The result is a more confident, transparent brand expression that strengthens shelf presence and positions NoBull as a leader in straightforward, plant-based nutrition.

  • As the plant-based category became increasingly crowded, NoBull needed a more cohesive and confident brand presence that could clearly communicate what set it apart. Our work focused on refining the identity, evolving the packaging, and creating a digital experience that reinforced the brand’s “100% plants, 0% bull” ethos. Through bold typography, a simplified visual hierarchy, and ingredient-forward storytelling, we developed a system that highlights transparency, quality, and recognizable whole-food ingredients.

    The redesigned packaging breaks from category conventions by showcasing both the finished product and its raw ingredients—reinforcing authenticity at a glance. We extended the refreshed identity into a modern website experience that balances education, storytelling, and product discovery, helping consumers better connect with the brand online. Together, the branding, packaging, and website establish a cohesive ecosystem that supports retail growth, strengthens consumer trust, and positions NoBull as a clear standout in the plant-based space.

Box of Nobull veggie burgers next to two prepared veggie burger sandwiches with lettuce, tomato, and veggie patty on a white plate.
Person holding a hamburger with lettuce, tomato, and beef patty against mountain landscape.
Package of NO BULL veggie burger with sundried tomato flavor, surrounded by sun-dried tomatoes, rice, and seeds on a dark surface.
Packaged veggie burger with label reading "No Bull, The True Veggieburger, Spicy Italian" surrounded by fresh vegetables including tomato, cucumber, eggplant, and green bell pepper on a dark surface.
Boxes of Nobull veggie burger patties on a wooden surface, with a colorful veggie burger in the foreground.
Box of Nobull Madras Curry VeggieBurger with a yellow background, accompanied by sweet potatoes, spinach, sunflower seeds, and lima beans.
Vegan veggie burger meal with sliced limes, guacamole in a black bowl, bowl of rice, and a Taco Bell Veggie Burrito.
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Laptop on kitchen counter displaying a website for NoBull vegan veggie burger with the slogan "100% Plants 0% Bull" and an image of the product packaging.
A grocery shopping cart containing a box of Nobull veggie burger, a bunch of radishes, a yellow lemon, a red apple, an orange bag of oranges, and a yellow onion.