NoBull Burger
Identity Design
Packaging System Design
Website Design and Development
Credit: Dhanraj Emanuel, Photographer
Built on a commitment to honest, whole-food ingredients, NoBull Veggie Burger needed a refreshed brand presence that could better communicate its authenticity in an increasingly crowded plant-based category. We developed a bold, modern identity system spanning packaging and web, using ingredient-forward food photography to highlight the fresh, recognizable ingredients used in each veggie burger. The result is a more confident, transparent brand expression that strengthens shelf presence and positions NoBull as a leader in straightforward, plant-based nutrition.
-
As the plant-based category became increasingly crowded, NoBull needed a more cohesive and confident brand presence that could clearly communicate what set it apart. Our work focused on refining the identity, evolving the packaging, and creating a digital experience that reinforced the brand’s “100% plants, 0% bull” ethos. Through bold typography, a simplified visual hierarchy, and ingredient-forward storytelling, we developed a system that highlights transparency, quality, and recognizable whole-food ingredients.
The redesigned packaging breaks from category conventions by showcasing both the finished product and its raw ingredients—reinforcing authenticity at a glance. We extended the refreshed identity into a modern website experience that balances education, storytelling, and product discovery, helping consumers better connect with the brand online. Together, the branding, packaging, and website establish a cohesive ecosystem that supports retail growth, strengthens consumer trust, and positions NoBull as a clear standout in the plant-based space.
