Identity Design

Packaging System Design

Superior Fresh

As a pioneer in aquaponic farming, Superior Fresh needed a brand presence that could reflect its innovative approach to sustainable agriculture. We partnered with the team to evolve the identity and packaging into a more modern, retail-ready system—one that communicates freshness, transparency, and quality at a glance.

  • As the world’s largest aquaponics facility, Superior Fresh needed a brand presence that could match its pioneering approach to agriculture. Our work focused on refining the identity and packaging to better communicate the brand’s unique story—balancing innovation with approachability. Through clean typography, vibrant color palettes, and a clear visual hierarchy, we created a system that highlights key differentiators such as USDA-certified organic practices, greenhouse-grown safety, and sustainable, closed-loop farming.

    The refreshed packaging brings clarity and confidence to shelf while supporting stronger brand recognition across retail environments. Designed with scalability in mind, the system establishes a cohesive foundation for future product lines and growth. The result is a modern, trustworthy brand expression that captures the intersection of environmental responsibility, advanced farming, and exceptionally fresh produce.

A partially sliced head of purple and white cabbage on a white cutting board. A kitchen knife rests next to it. In the foreground, a package of organic mixed greens lettuce from Superior Fresh is visible.
Fresh organic baby romaine lettuce in clear plastic packaging with a green label from Superior Fresh. The label highlights it is USDA organic and ideal for salads, wraps, and cooking.
A plastic container of mixed organic salad greens with blueberries scattered around it on a gray surface.
A colorful mixed salad in a blue bowl with cherry tomatoes, radishes, red onions, leafy greens, and shredded cheese, with some radishes and onion slices on the gray stone countertop.
Fresh organic harvest blend salad with strawberries, blueberries, greens, and dressing in a bowl, beside a container of organic salad mix and a jar of dressing.
Fresh organic arugula salad in a plastic container with purple packaging from SuperRior Organic. Sliced purple cabbage on a cutting board nearby, a steak knife resting on a white cloth.
Package of Superior Fresh organic arugula blend with fresh arugula leaves visible through the clear window. The packaging is purple with white text and symbols indicating it is family farmed, non-GMO, greenhouse grown, and grown closer to home.
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