A Brand Built From Scratch That Showed Up Looking Like It Belonged On Shelf, Earned Retail Traction, And Continues Steady Growth Into New Doors
My Better Batch
CASE STUDY
Brand Strategy, Logo + Brand Identity, Packaging Design, Sales + Marketing Materials, Shopify Website, Amazon A+ Content, Trade Show Booth Design, Merchandise
Services
Retail-Ready From Day One, Early Traction With Buyers, Steady Growth Into New Retail Doors, 25%+ Improvement Year Over Year
Outcome
Full brand build from the ground up: strategy, logo, identity system, packaging design, Shopify e-commerce site, Amazon A+ content, sell sheets, trade show booth, and merchandise
Scope
Launch a brand that looked and felt credible enough to earn shelf space from day one, not one that needed to grow into its packaging
Goal
Health-conscious home bakers and parents looking for clean-ingredient baking mixes at grocery and specialty retailers
Audience
+25%
Growth Year Over Year Since Launch
FROM CONCEPT
TO SHELF
My Better Batch Had A Great Product But No Brand. No Logo, No Packaging System, No Sales Materials. To Get On Shelf, Lindsay Needed More Than A Recipe. She Needed To Show Up Looking Like She Belonged.
THE STARTING POINT
My Better Batch was starting from zero. Lindsay had a clean-ingredient baking mix that tasted incredible, but there was no brand behind it yet. No logo, no packaging, no visual system, no sales materials. And in a category dominated by legacy players like Betty Crocker and Duncan Hines, a new brand doesn't get a second chance to make a first impression. She needed to walk into her first buyer meetings and food shows looking like a brand that already belonged on the shelf.
THE CHALLENGE
We built the entire brand from the ground up. Strategy first, then a logo and identity system designed to hold its own against national competitors. We created a packaging system with a clean aesthetic and clear messaging built to scale. Then we kept going: Shopify website, Amazon A+ content, sell sheets, trade show booth design, and merchandise. By the time My Better Batch showed up at its first food show, it didn't look like a startup. It looked like a brand buyers could trust. And within the first couple of years, Lindsay went from zero retailers to steady growth into new doors, show after show.
OUR APPROACH
“Branding builds credibility. People buy with their eyes. It starts with the product looking like it belongs and being credible, and people looking at it and trusting that they should pick it up. Had we not looked bigger than we actually were, we wouldn’t have had the same opportunities.”
